Lust
Also known as: Ferocious, Silken Ruby, Blood Donor, Akira Red
Expect confident and commanding associations from Lust — a medium red well suited to call-to-action buttons and food branding. Lust plays well with cyan tones — the harmonies below show exactly which ones. It's dark enough to use for text on white backgrounds (4.57:1, passes WCAG AA).
Lust color codes
- HEX
- #E62020
- RGB
- rgb(230, 32, 32)
- RGBA
- rgba(230, 32, 32, 1)
- HSL
- hsl(0, 80%, 51%)
- HSV
- hsv(0, 86%, 90%)
- CMYK
- cmyk(0%, 86%, 86%, 10%)
- LAB
- lab(50.4 71.5 54.0)
- OKLCH
- oklch(59.2% 0.227 27.9)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: red#FF0000 · ΔE 5.8
- RAL 3028 — Pure red#E72512 · ΔE 2.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Lust works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Lust
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Lust by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.57:1
AA passAAA failAA large pass
Aa — on black
contrast 4.59:1
AA passAAA failAA large pass
Best text color on a Lust background: #000000
Palettes featuring Lust
Lust with its complement
Soft neighbors of Lust
Lust triad
Similar colors
- Ferocious#E2261F · ΔE 0.8
- Blood Donor#EA1822 · ΔE 1.0
- Devilish#DD3322 · ΔE 2.0
- Mario#E4000F · ΔE 2.5
- Fatal Fury#DA321C · ΔE 3.0
- Stoplight#DD1111 · ΔE 3.1
Looking for maximum contrast instead? The complement of Lust is closest to Oasis.
Lust FAQs
What color is Lust?
Lust is a medium red with the hex code #E62020. In HSL terms it has a hue of 0°, 80% saturation, and 51% lightness.
What is the hex code for Lust?
The hex code for Lust is #E62020. In RGB it's rgb(230, 32, 32), and in CMYK it's cmyk(0%, 86%, 86%, 10%).
What colors go well with Lust?
Lust pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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