Hellbound
Also known as: Blood , Chaotic Red , Gochujang Red , Khorne Red
A vivid red with a passionate and urgent character, Hellbound works well for food branding and sale banners. For contrast, pair it with a cyan from its complementary palette below. It's dark enough to use for text on white backgrounds (12.30:1, passes WCAG AA).
Reference
Hellbound color codes
- HEX
- #710101
- RGB
- rgb(113, 1, 1)
- RGBA
- rgba(113, 1, 1, 1)
- HSL
- hsl(0, 98%, 22%)
- HSV
- hsv(0, 99%, 44%)
- CMYK
- cmyk(0%, 99%, 99%, 56%)
- LAB
- lab(22.6 44.1 34.2)
- OKLCH
- oklch(34.5% 0.141 29.1)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: maroon #800000 · ΔE 3.2
- RAL 3032: Pearl ruby red #711521 · ΔE 7.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Hellbound works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Hellbound
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Hellbound by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 12.30:1
AA pass AAA pass AA large pass
Aa on black
contrast 1.71:1
AA fail AAA fail AA large fail
Best text color on a Hellbound background: #ffffff
Palettes
Palettes featuring Hellbound
Hellbound with its complement
Soft neighbors of Hellbound
Hellbound triad
Explore
Similar colors
- Sanguine #6C110E · ΔE 2.4
- Barolo #71000E · ΔE 3.1
- Red Reign #800707 · ΔE 3.1
- Maroon #800000 · ΔE 3.2
- Prune #701C11 · ΔE 3.3
- Spikey Red #600000 · ΔE 3.7
Looking for maximum contrast instead? The complement of Hellbound is closest to Rich Black .
FAQ
Hellbound FAQs
What color is Hellbound?
Hellbound is a dark red with the hex code #710101. In HSL terms it has a hue of 0°, 98% saturation, and 22% lightness.
What is the hex code for Hellbound?
The hex code for Hellbound is #710101. In RGB it's rgb(113, 1, 1), and in CMYK it's cmyk(0%, 99%, 99%, 56%).
What colors go well with Hellbound?
Hellbound pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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