Hellbound
Also known as: Blood, Chaotic Red, Gochujang Red, Khorne Red
Hellbound is what happens when red turns rich and vivid. The effect is passionate and urgent, made for food branding and sale banners. For contrast, pair it with a cyan from its complementary palette below. It's dark enough to use for text on white backgrounds (12.30:1, passes WCAG AA).
Hellbound color codes
- HEX
- #710101
- RGB
- rgb(113, 1, 1)
- RGBA
- rgba(113, 1, 1, 1)
- HSL
- hsl(0, 98%, 22%)
- HSV
- hsv(0, 99%, 44%)
- CMYK
- cmyk(0%, 99%, 99%, 56%)
- LAB
- lab(22.6 44.1 34.2)
- OKLCH
- oklch(34.5% 0.141 29.1)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: maroon#800000 · ΔE 3.2
- RAL 3032 — Pearl ruby red#711521 · ΔE 7.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Hellbound works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Hellbound
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Hellbound by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 12.30:1
AA passAAA passAA large pass
Aa — on black
contrast 1.71:1
AA failAAA failAA large fail
Best text color on a Hellbound background: #ffffff
Palettes featuring Hellbound
Hellbound with its complement
Soft neighbors of Hellbound
Hellbound triad
Similar colors
- Sanguine#6C110E · ΔE 2.4
- Barolo#71000E · ΔE 3.1
- Red Reign#800707 · ΔE 3.1
- Maroon#800000 · ΔE 3.2
- Prune#701C11 · ΔE 3.3
- Spikey Red#600000 · ΔE 3.7
Looking for maximum contrast instead? The complement of Hellbound is closest to Rich Black.
Hellbound FAQs
What color is Hellbound?
Hellbound is a dark red with the hex code #710101. In HSL terms it has a hue of 0°, 98% saturation, and 22% lightness.
What is the hex code for Hellbound?
The hex code for Hellbound is #710101. In RGB it's rgb(113, 1, 1), and in CMYK it's cmyk(0%, 99%, 99%, 56%).
What colors go well with Hellbound?
Hellbound pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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