Symbolism

Color meanings

Every color carries associations built over centuries: psychology, culture, and use. Pick a color to read what it means, how it differs around the world, and where it works.

• RedRed is the color of energy, urgency, and appetite.
• OrangeOrange blends the energy of red with the warmth of yellow, so it reads as friendly, playful, and enthusiastic.
• YellowYellow is the color of sunshine, optimism, and attention.
• GreenGreen is the color of nature, growth, and balance.
• BlueBlue is the world's most popular color and signals trust, calm, and competence.
• PurplePurple signals luxury, creativity, and mystery.
• PinkPink signals warmth, playfulness, and tenderness.
• BrownBrown is the color of earth, wood, and warmth.
• BlackBlack signals power, elegance, and sophistication, along with mystery and formality.
• WhiteWhite signals purity, cleanliness, and simplicity.
• GrayGray signals neutrality, balance, and sophistication.
• CyanCyan sits between green and blue, reading as fresh, clean, and modern.