Color of the day · archive
Tuesday, May 5, 2026
Pure Blue #0203E2 Full codes, palettes, and pairings →The color
Why Pure Blue works
Pure Blue is a medium, vivid blue that reads as cool and professional. It earns its place in SaaS products and finance apps. For contrast, pair it with a brown from its complementary palette below. On white it reads clearly at 9.93:1 contrast, safe for body text under WCAG AA.
Palettes
The day's palette
Five colors, engine-built: a mid shade for depth, Pure Blue itself, two tints for light surfaces, and the complement for accents. Every swatch copies its hex; every name opens that color's page.