Acai
Also known as: Deep Plum , Queen’s Domain , Wonka Purple , Galactic Wonder
With its cool undertone, Acai (#48295B) comes across as regal and mysterious. Designers reach for it in premium packaging and fantasy themes. Set it against a green accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (12.04:1, passes WCAG AA).
Reference
Acai color codes
- HEX
- #48295B
- RGB
- rgb(72, 41, 91)
- RGBA
- rgba(72, 41, 91, 1)
- HSL
- hsl(277, 38%, 26%)
- HSV
- hsv(277, 55%, 36%)
- CMYK
- cmyk(21%, 55%, 0%, 64%)
- LAB
- lab(22.5 22.5 -24.6)
- OKLCH
- oklch(34.4% 0.091 311.1)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: darkslateblue #483D8B · ΔE 11.1
- RAL 5022: Night blue #2F2A5A · ΔE 7.0 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Acai works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Acai
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Acai by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 12.04:1
AA pass AAA pass AA large pass
Aa on black
contrast 1.74:1
AA fail AAA fail AA large fail
Best text color on a Acai background: #ffffff
Palettes
Palettes featuring Acai
Acai with its complement
Soft neighbors of Acai
Acai triad
Explore
Similar colors
- Imperial #602F6B · ΔE 5.4
- Murasaki #4F284B · ΔE 6.0
- Meteorite #4A3B6A · ΔE 6.1
- Heartless #623B70 · ΔE 6.8
- Wineberry #663366 · ΔE 7.0
- Dark Dreams #332266 · ΔE 7.0
Looking for maximum contrast instead? The complement of Acai is closest to Forestry .
FAQ
Acai FAQs
What color is Acai?
Acai is a dark purple with the hex code #48295B. In HSL terms it has a hue of 277°, 38% saturation, and 26% lightness.
What is the hex code for Acai?
The hex code for Acai is #48295B. In RGB it's rgb(72, 41, 91), and in CMYK it's cmyk(21%, 55%, 0%, 64%).
What colors go well with Acai?
Acai pairs naturally with green tones from its complementary harmony, and with brown accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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