Amazon
Also known as: Canadian Pine , Rokushō Green , Kākāriki Green , Salem
With its cool undertone, Amazon (#387B54) comes across as grounded and restorative. Designers reach for it in outdoor gear and wellness brands. For contrast, pair it with a pink from its complementary palette below. It's dark enough to use for text on white backgrounds (5.09:1, passes WCAG AA).
Reference
Amazon color codes
- HEX
- #387B54
- RGB
- rgb(56, 123, 84)
- RGBA
- rgba(56, 123, 84, 1)
- HSL
- hsl(145, 37%, 35%)
- HSV
- hsv(145, 54%, 48%)
- CMYK
- cmyk(54%, 0%, 32%, 52%)
- LAB
- lab(46.5 -29.6 14.7)
- OKLCH
- oklch(52.8% 0.093 155.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: seagreen #2E8B57 · ΔE 6.2
- RAL 6032: Signal green #0F8558 · ΔE 4.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Amazon works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: Reads as growth and sustainability, at home in wellness, food, and environmental brands.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Amazon
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Amazon by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 5.09:1
AA pass AAA fail AA large pass
Aa on black
contrast 4.13:1
AA fail AAA fail AA large pass
Best text color on a Amazon background: #ffffff
Palettes
Palettes featuring Amazon
Amazon with its complement
Soft neighbors of Amazon
Amazon triad
Explore
Similar colors
- Opal Green #157954 · ΔE 3.4
- Bold Irish #2A814D · ΔE 3.8
- Succulents #007744 · ΔE 5.0
- Toad King #3D6C54 · ΔE 6.6
- Mana Tree #4F7942 · ΔE 6.7
- Elf #1B8A6B · ΔE 7.1
Looking for maximum contrast instead? The complement of Amazon is closest to Feminism .
FAQ
Amazon FAQs
What color is Amazon?
Amazon is a dark green with the hex code #387B54. In HSL terms it has a hue of 145°, 37% saturation, and 35% lightness.
What is the hex code for Amazon?
The hex code for Amazon is #387B54. In RGB it's rgb(56, 123, 84), and in CMYK it's cmyk(54%, 0%, 32%, 52%).
What colors go well with Amazon?
Amazon pairs naturally with pink tones from its complementary harmony, and with purple accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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