Amazon
Also known as: Canadian Pine, Rokushō Green, Kākāriki Green, Salem
With its cool undertone, Amazon (#387B54) comes across as grounded and restorative. Designers reach for it in outdoor gear and wellness brands. For contrast, pair it with a pink from its complementary palette below. It's dark enough to use for text on white backgrounds (5.09:1, passes WCAG AA).
Amazon color codes
- HEX
- #387B54
- RGB
- rgb(56, 123, 84)
- RGBA
- rgba(56, 123, 84, 1)
- HSL
- hsl(145, 37%, 35%)
- HSV
- hsv(145, 54%, 48%)
- CMYK
- cmyk(54%, 0%, 32%, 52%)
- LAB
- lab(46.5 -29.6 14.7)
- OKLCH
- oklch(52.8% 0.093 155.8)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning cool
Nearest standard colors
- CSS: seagreen#2E8B57 · ΔE 6.2
- RAL 6032 — Signal green#0F8558 · ΔE 4.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Amazon works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: Reads as growth and sustainability — at home in wellness, food, and environmental brands.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Amazon
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Amazon by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 5.09:1
AA passAAA failAA large pass
Aa — on black
contrast 4.13:1
AA failAAA failAA large pass
Best text color on a Amazon background: #ffffff
Palettes featuring Amazon
Amazon with its complement
Soft neighbors of Amazon
Amazon triad
Similar colors
- Opal Green#157954 · ΔE 3.4
- Bold Irish#2A814D · ΔE 3.8
- Succulents#007744 · ΔE 5.0
- Toad King#3D6C54 · ΔE 6.6
- Mana Tree#4F7942 · ΔE 6.7
- Elf#1B8A6B · ΔE 7.1
Looking for maximum contrast instead? The complement of Amazon is closest to Feminism.
Amazon FAQs
What color is Amazon?
Amazon is a dark green with the hex code #387B54. In HSL terms it has a hue of 145°, 37% saturation, and 35% lightness.
What is the hex code for Amazon?
The hex code for Amazon is #387B54. In RGB it's rgb(56, 123, 84), and in CMYK it's cmyk(54%, 0%, 32%, 52%).
What colors go well with Amazon?
Amazon pairs naturally with pink tones from its complementary harmony, and with purple accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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