Berry Jam
Also known as: Vigorous Violet, Psychic, Concord Jam, Purple Sky
Expect creative and luxurious associations from Berry Jam — a medium purple well suited to beauty brands and creative portfolios. A green counterpart from the complementary harmony gives it the most tension. On white it reads clearly at 6.41:1 contrast — safe for body text under WCAG AA.
Berry Jam color codes
- HEX
- #655883
- RGB
- rgb(101, 88, 131)
- RGBA
- rgba(101, 88, 131, 1)
- HSL
- hsl(258, 20%, 43%)
- HSV
- hsv(258, 33%, 51%)
- CMYK
- cmyk(23%, 33%, 0%, 49%)
- LAB
- lab(40.0 12.8 -22.3)
- OKLCH
- oklch(49.0% 0.069 297.7)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning cool
Nearest standard colors
- CSS: darkslateblue#483D8B · ΔE 11.7
- RAL 4005 — Blue lilac#83639D · ΔE 8.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Berry Jam works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as — every ecosystem
Tints, shades, and tones of Berry Jam
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Berry Jam by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.41:1
AA passAAA failAA large pass
Aa — on black
contrast 3.28:1
AA failAAA failAA large pass
Best text color on a Berry Jam background: #ffffff
Palettes featuring Berry Jam
Berry Jam with its complement
Soft neighbors of Berry Jam
Berry Jam triad
Similar colors
- Royal Robe#614A7B · ΔE 4.9
- Plummy#675A75 · ΔE 5.2
- Dr Who#78587D · ΔE 6.5
- Dusk#4E5481 · ΔE 6.6
- Scampi#6F63A0 · ΔE 6.6
- Heron#6A6887 · ΔE 6.9
Looking for maximum contrast instead? The complement of Berry Jam is closest to Bimi Green.
Berry Jam FAQs
What color is Berry Jam?
Berry Jam is a medium purple with the hex code #655883. In HSL terms it has a hue of 258°, 20% saturation, and 43% lightness.
What is the hex code for Berry Jam?
The hex code for Berry Jam is #655883. In RGB it's rgb(101, 88, 131), and in CMYK it's cmyk(23%, 33%, 0%, 49%).
What colors go well with Berry Jam?
Berry Jam pairs naturally with green tones from its complementary harmony, and with brown accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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