Berry Jam
Also known as: Vigorous Violet , Psychic , Concord Jam , Purple Sky
Expect imaginative and refined associations from Berry Jam, a medium purple suited to creative portfolios and premium packaging. A green counterpart from the complementary harmony gives it the most tension. On white it reads clearly at 6.41:1 contrast, safe for body text under WCAG AA.
Reference
Berry Jam color codes
- HEX
- #655883
- RGB
- rgb(101, 88, 131)
- RGBA
- rgba(101, 88, 131, 1)
- HSL
- hsl(258, 20%, 43%)
- HSV
- hsv(258, 33%, 51%)
- CMYK
- cmyk(23%, 33%, 0%, 49%)
- LAB
- lab(40.0 12.8 -22.3)
- OKLCH
- oklch(49.0% 0.069 297.7)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: darkslateblue #483D8B · ΔE 11.7
- RAL 4005: Blue lilac #83639D · ΔE 8.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Berry Jam works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Berry Jam
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Berry Jam by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.41:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.28:1
AA fail AAA fail AA large pass
Best text color on a Berry Jam background: #ffffff
Palettes
Palettes featuring Berry Jam
Berry Jam with its complement
Soft neighbors of Berry Jam
Berry Jam triad
Explore
Similar colors
- Royal Robe #614A7B · ΔE 4.9
- Plummy #675A75 · ΔE 5.2
- Dr Who #78587D · ΔE 6.5
- Dusk #4E5481 · ΔE 6.6
- Scampi #6F63A0 · ΔE 6.6
- Heron #6A6887 · ΔE 6.9
Looking for maximum contrast instead? The complement of Berry Jam is closest to Bimi Green .
FAQ
Berry Jam FAQs
What color is Berry Jam?
Berry Jam is a medium purple with the hex code #655883. In HSL terms it has a hue of 258°, 20% saturation, and 43% lightness.
What is the hex code for Berry Jam?
The hex code for Berry Jam is #655883. In RGB it's rgb(101, 88, 131), and in CMYK it's cmyk(23%, 33%, 0%, 49%).
What colors go well with Berry Jam?
Berry Jam pairs naturally with green tones from its complementary harmony, and with brown accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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