Bloodshed
Also known as: Red Rider, Red Death, Redalicious, Smouldering
Bloodshed is a medium, vivid red that reads as bold and energetic. It shines in call-to-action buttons and food branding. For contrast, pair it with a cyan from its complementary palette below. On white it reads clearly at 6.19:1 contrast — safe for body text under WCAG AA.
Bloodshed color codes
- HEX
- #BA271A
- RGB
- rgb(186, 39, 26)
- RGBA
- rgba(186, 39, 26, 1)
- HSL
- hsl(5, 75%, 42%)
- HSV
- hsv(5, 86%, 73%)
- CMYK
- cmyk(0%, 79%, 86%, 27%)
- LAB
- lab(41.9 57.5 45.9)
- OKLCH
- oklch(51.5% 0.185 29.8)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: firebrick#B22222 · ΔE 3.5
- RAL 3020 — Traffic red#C1121C · ΔE 2.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bloodshed works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Bloodshed
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Bloodshed by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.19:1
AA passAAA failAA large pass
Aa — on black
contrast 3.39:1
AA failAAA failAA large pass
Best text color on a Bloodshed background: #ffffff
Palettes featuring Bloodshed
Bloodshed with its complement
Soft neighbors of Bloodshed
Bloodshed triad
Similar colors
- Smouldering#B6321E · ΔE 1.6
- Heartwarming#BF1818 · ΔE 1.6
- Joyous Red#AE2719 · ΔE 2.4
- Lobster#BB240C · ΔE 2.4
- Blood Kiss#C30B0A · ΔE 2.4
- Minestrone#C72616 · ΔE 2.8
Looking for maximum contrast instead? The complement of Bloodshed is closest to Bermuda.
Bloodshed FAQs
What color is Bloodshed?
Bloodshed is a medium red with the hex code #BA271A. In HSL terms it has a hue of 5°, 75% saturation, and 42% lightness.
What is the hex code for Bloodshed?
The hex code for Bloodshed is #BA271A. In RGB it's rgb(186, 39, 26), and in CMYK it's cmyk(0%, 79%, 86%, 27%).
What colors go well with Bloodshed?
Bloodshed pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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