Bloodshed
Also known as: Red Rider , Red Death , Redalicious , Smouldering
Bloodshed holds a medium position in the red range and reads as bold and energetic. You'll see it used for call-to-action buttons and food branding. For contrast, pair it with a cyan from its complementary palette below. On white it reads clearly at 6.19:1 contrast, safe for body text under WCAG AA.
Reference
Bloodshed color codes
- HEX
- #BA271A
- RGB
- rgb(186, 39, 26)
- RGBA
- rgba(186, 39, 26, 1)
- HSL
- hsl(5, 75%, 42%)
- HSV
- hsv(5, 86%, 73%)
- CMYK
- cmyk(0%, 79%, 86%, 27%)
- LAB
- lab(41.9 57.5 45.9)
- OKLCH
- oklch(51.5% 0.185 29.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: firebrick #B22222 · ΔE 3.5
- RAL 3020: Traffic red #C1121C · ΔE 2.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bloodshed works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Bloodshed
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Bloodshed by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.19:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.39:1
AA fail AAA fail AA large pass
Best text color on a Bloodshed background: #ffffff
Palettes
Palettes featuring Bloodshed
Bloodshed with its complement
Soft neighbors of Bloodshed
Bloodshed triad
Explore
Similar colors
- Smouldering #B6321E · ΔE 1.6
- Heartwarming #BF1818 · ΔE 1.6
- Joyous Red #AE2719 · ΔE 2.4
- Lobster #BB240C · ΔE 2.4
- Blood Kiss #C30B0A · ΔE 2.4
- Minestrone #C72616 · ΔE 2.8
Looking for maximum contrast instead? The complement of Bloodshed is closest to Bermuda .
FAQ
Bloodshed FAQs
What color is Bloodshed?
Bloodshed is a medium red with the hex code #BA271A. In HSL terms it has a hue of 5°, 75% saturation, and 42% lightness.
What is the hex code for Bloodshed?
The hex code for Bloodshed is #BA271A. In RGB it's rgb(186, 39, 26), and in CMYK it's cmyk(0%, 79%, 86%, 27%).
What colors go well with Bloodshed?
Bloodshed pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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