Charm
Also known as: Glam , First Love , Razzberries , Muted Pink
There is a gentle and approachable quality to Charm. The lively, warm pink at #D0748B rewards romantic branding and children's products. For contrast, pair it with a cyan from its complementary palette below. Accessibility-wise, it needs a dark backdrop: 6.55:1 on black clears AA.
Reference
Charm color codes
- HEX
- #D0748B
- RGB
- rgb(208, 116, 139)
- RGBA
- rgba(208, 116, 139, 1)
- HSL
- hsl(345, 49%, 64%)
- HSV
- hsv(345, 44%, 82%)
- CMYK
- cmyk(0%, 44%, 33%, 18%)
- LAB
- lab(60.0 38.8 4.3)
- OKLCH
- oklch(66.7% 0.118 4.7)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: palevioletred #DB7093 · ΔE 3.1
- RAL 3014: Antique pink #D47479 · ΔE 6.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Charm works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Charm
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Charm by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 3.20:1
AA fail AAA fail AA large pass
Aa on black
contrast 6.55:1
AA pass AAA fail AA large pass
Best text color on a Charm background: #000000
Palettes
Palettes featuring Charm
Charm with its complement
Soft neighbors of Charm
Charm triad
Explore
Similar colors
- Muted Pink #D1768F · ΔE 1.0
- Loveland #E6718D · ΔE 4.0
- Primrose #D6859F · ΔE 5.1
- Embarrassed #EE7799 · ΔE 5.6
- Feverish #DD6677 · ΔE 6.0
- Pulp #E18289 · ΔE 6.9
Looking for maximum contrast instead? The complement of Charm is closest to Billiard .
FAQ
Charm FAQs
What color is Charm?
Charm is a medium pink with the hex code #D0748B. In HSL terms it has a hue of 345°, 49% saturation, and 64% lightness.
What is the hex code for Charm?
The hex code for Charm is #D0748B. In RGB it's rgb(208, 116, 139), and in CMYK it's cmyk(0%, 44%, 33%, 18%).
What colors go well with Charm?
Charm pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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