Choco Chic
Also known as: Hawaiian Malasada , Salsa Mexicana , Dragon Dance , Spill the Beans
Expect earthy and grounded associations from Choco Chic, a rich brown suited to leather goods and autumn design. Choco Chic plays well with cyan tones. The harmonies below show which ones. On white it reads clearly at 7.40:1 contrast, safe for body text under WCAG AA.
Reference
Choco Chic color codes
- HEX
- #993311
- RGB
- rgb(153, 51, 17)
- RGBA
- rgba(153, 51, 17, 1)
- HSL
- hsl(15, 80%, 33%)
- HSV
- hsv(15, 89%, 60%)
- CMYK
- cmyk(0%, 67%, 89%, 40%)
- LAB
- lab(36.9 42.3 42.9)
- OKLCH
- oklch(46.7% 0.143 37.2)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: saddlebrown #8B4513 · ΔE 7.8
- RAL 2013: Pearl orange #954527 · ΔE 4.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Choco Chic works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: As a brand anchor it reads established and tactile; pair with a single vivid accent for energy.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Choco Chic
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Choco Chic by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 7.40:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.84:1
AA fail AAA fail AA large fail
Best text color on a Choco Chic background: #ffffff
Palettes
Palettes featuring Choco Chic
Choco Chic with its complement
Soft neighbors of Choco Chic
Choco Chic triad
Explore
Similar colors
- Burnt Red #9F2305 · ΔE 2.9
- Chocoholic #993300 · ΔE 3.0
- Tabasco #A02712 · ΔE 3.4
- Muddy #A13905 · ΔE 3.7
- Hot Brown #984218 · ΔE 4.2
- Brick #A03623 · ΔE 4.3
Looking for maximum contrast instead? The complement of Choco Chic is closest to Deep Lagoon .
FAQ
Choco Chic FAQs
What color is Choco Chic?
Choco Chic is a dark brown with the hex code #993311. In HSL terms it has a hue of 15°, 80% saturation, and 33% lightness.
What is the hex code for Choco Chic?
The hex code for Choco Chic is #993311. In RGB it's rgb(153, 51, 17), and in CMYK it's cmyk(0%, 67%, 89%, 40%).
What colors go well with Choco Chic?
Choco Chic pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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