Denim

Also known as: Once in a Blue Moon, Night in Manchester, Blue Blue, Absolute Zero

Quietly cool and professional, Denim is a cool-toned blue that earns its keep in SaaS products and finance apps. Because it leans cool, balancing it with a brown keeps a palette from feeling one-note. On white it reads clearly at 8.25:1 contrast — safe for body text under WCAG AA.

Denim color codes

HEX
#2243B6
RGB
rgb(34, 67, 182)
RGBA
rgba(34, 67, 182, 1)
HSL
hsl(227, 69%, 42%)
HSV
hsv(227, 81%, 71%)
CMYK
cmyk(81%, 63%, 0%, 29%)
LAB
lab(32.3 23.2 -65.5)
OKLCH
oklch(43.8% 0.186 266.1)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

cool

Nearest standard colors

  • CSS: darkslateblue#483D8B · ΔE 8.7
  • RAL 5005 — Signal blue#154889 · ΔE 7.8 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Denim works

  • Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
  • Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
  • Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
  • Branding: Sits in the trust register — a natural primary for finance, health, and B2B brands.
  • Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
  • Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.

Copy as — every ecosystem

Tints, shades, and tones of Denim

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Denim by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 8.25:1

AA passAAA passAA large pass

Aa — on black

contrast 2.55:1

AA failAAA failAA large fail

Best text color on a Denim background: #ffffff

Palettes featuring Denim

Denim with its complement

Soft neighbors of Denim

Denim triad

Similar colors

Looking for maximum contrast instead? The complement of Denim is closest to Olivary.

Denim FAQs

What color is Denim?

Denim is a medium blue with the hex code #2243B6. In HSL terms it has a hue of 227°, 69% saturation, and 42% lightness.

What is the hex code for Denim?

The hex code for Denim is #2243B6. In RGB it's rgb(34, 67, 182), and in CMYK it's cmyk(81%, 63%, 0%, 29%).

What colors go well with Denim?

Denim pairs naturally with brown tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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