Desirable
Also known as: Raging Raisin , Red Ink , Lobster Brown , Heartthrob
Part of the red family, Desirable pairs a medium base with a bold and energetic presence. It belongs in food branding and sale banners. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. On white it reads clearly at 6.50:1 contrast, safe for body text under WCAG AA.
Reference
Desirable color codes
- HEX
- #A93435
- RGB
- rgb(169, 52, 53)
- RGBA
- rgba(169, 52, 53, 1)
- HSL
- hsl(359, 53%, 43%)
- HSV
- hsv(359, 69%, 66%)
- CMYK
- cmyk(0%, 69%, 69%, 34%)
- LAB
- lab(40.4 48.4 28.0)
- OKLCH
- oklch(50.0% 0.153 24.1)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 2.6
- RAL 3031: Orient red #AC323B · ΔE 2.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Desirable works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Desirable
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Desirable by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.50:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.23:1
AA fail AAA fail AA large pass
Best text color on a Desirable background: #ffffff
Palettes
Palettes featuring Desirable
Desirable with its complement
Soft neighbors of Desirable
Desirable triad
Explore
Similar colors
- Kabuki #A73A3E · ΔE 2.3
- Samba #AA262B · ΔE 2.4
- Bloodsport #B52F3A · ΔE 2.8
- Tartan Red #B1282A · ΔE 2.9
- Toadstool #B8282F · ΔE 3.1
- Sappanwood #9E3D3F · ΔE 3.4
Looking for maximum contrast instead? The complement of Desirable is closest to Prismarine .
FAQ
Desirable FAQs
What color is Desirable?
Desirable is a medium red with the hex code #A93435. In HSL terms it has a hue of 359°, 53% saturation, and 43% lightness.
What is the hex code for Desirable?
The hex code for Desirable is #A93435. In RGB it's rgb(169, 52, 53), and in CMYK it's cmyk(0%, 69%, 69%, 34%).
What colors go well with Desirable?
Desirable pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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