Desirable
Also known as: Raging Raisin, Red Ink, Lobster Brown, Heartthrob
With its warm undertone, Desirable (#A93435) comes across as bold and energetic. Designers reach for it in food branding and sale banners. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. On white it reads clearly at 6.50:1 contrast — safe for body text under WCAG AA.
Desirable color codes
- HEX
- #A93435
- RGB
- rgb(169, 52, 53)
- RGBA
- rgba(169, 52, 53, 1)
- HSL
- hsl(359, 53%, 43%)
- HSV
- hsv(359, 69%, 66%)
- CMYK
- cmyk(0%, 69%, 69%, 34%)
- LAB
- lab(40.4 48.4 28.0)
- OKLCH
- oklch(50.0% 0.153 24.1)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 2.6
- RAL 3031 — Orient red#AC323B · ΔE 2.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Desirable works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Desirable
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Desirable by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.50:1
AA passAAA failAA large pass
Aa — on black
contrast 3.23:1
AA failAAA failAA large pass
Best text color on a Desirable background: #ffffff
Palettes featuring Desirable
Desirable with its complement
Soft neighbors of Desirable
Desirable triad
Similar colors
- Kabuki#A73A3E · ΔE 2.3
- Samba#AA262B · ΔE 2.4
- Bloodsport#B52F3A · ΔE 2.8
- Tartan Red#B1282A · ΔE 2.9
- Toadstool#B8282F · ΔE 3.1
- Sappanwood#9E3D3F · ΔE 3.4
Looking for maximum contrast instead? The complement of Desirable is closest to Prismarine.
Desirable FAQs
What color is Desirable?
Desirable is a medium red with the hex code #A93435. In HSL terms it has a hue of 359°, 53% saturation, and 43% lightness.
What is the hex code for Desirable?
The hex code for Desirable is #A93435. In RGB it's rgb(169, 52, 53), and in CMYK it's cmyk(0%, 69%, 69%, 34%).
What colors go well with Desirable?
Desirable pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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