Ecological
Also known as: Wild Beet Leaf, Cypress Garden, Ranger Green, Island Palm
A muted green with a fresh and natural character, Ecological works beautifully for outdoor gear and wellness brands. Its complement lands in gray territory, which makes for striking two-color pairings. Accessibility-wise, it needs a dark backdrop — 4.85:1 on black clears AA.
Ecological color codes
- HEX
- #677F70
- RGB
- rgb(103, 127, 112)
- RGBA
- rgba(103, 127, 112, 1)
- HSL
- hsl(143, 10%, 45%)
- HSV
- hsv(143, 19%, 50%)
- CMYK
- cmyk(19%, 0%, 12%, 50%)
- LAB
- lab(50.9 -11.5 5.2)
- OKLCH
- oklch(57.3% 0.036 157.6)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning cool
subtle green undertone in this near-neutral
Nearest standard colors
- CSS: gray#808080 · ΔE 13.4
- RAL 7033 — Cement grey#818979 · ΔE 7.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ecological works
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Reads as growth and sustainability — at home in wellness, food, and environmental brands.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Ecological
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Ecological by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.33:1
AA failAAA failAA large pass
Aa — on black
contrast 4.85:1
AA passAAA failAA large pass
Best text color on a Ecological background: #000000
Palettes featuring Ecological
Ecological with its complement
Soft neighbors of Ecological
Ecological triad
Similar colors
- Aloe Vera#678779 · ΔE 3.5
- Camo Clay#747F71 · ΔE 4.9
- Armour#74857F · ΔE 5.8
- Wreath#76856A · ΔE 6.0
- Toad#748D70 · ΔE 6.9
- Cactus#5B6F55 · ΔE 7.7
Looking for maximum contrast instead? The complement of Ecological is closest to Moonscape.
Ecological FAQs
What color is Ecological?
Ecological is a medium green with the hex code #677F70. In HSL terms it has a hue of 143°, 10% saturation, and 45% lightness.
What is the hex code for Ecological?
The hex code for Ecological is #677F70. In RGB it's rgb(103, 127, 112), and in CMYK it's cmyk(19%, 0%, 12%, 50%).
What colors go well with Ecological?
Ecological pairs naturally with gray tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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