Ecological
Also known as: Wild Beet Leaf , Cypress Garden , Ranger Green , Island Palm
There is a fresh and natural quality to Ecological. The muted, cool green at #677F70 rewards outdoor gear and wellness brands. Its complement lands in gray territory, which makes for striking two-color pairings. Accessibility-wise, it needs a dark backdrop: 4.85:1 on black clears AA.
Reference
Ecological color codes
- HEX
- #677F70
- RGB
- rgb(103, 127, 112)
- RGBA
- rgba(103, 127, 112, 1)
- HSL
- hsl(143, 10%, 45%)
- HSV
- hsv(143, 19%, 50%)
- CMYK
- cmyk(19%, 0%, 12%, 50%)
- LAB
- lab(50.9 -11.5 5.2)
- OKLCH
- oklch(57.3% 0.036 157.6)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning cool
subtle green undertone in this near-neutral
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: gray #808080 · ΔE 13.4
- RAL 7033: Cement grey #818979 · ΔE 7.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ecological works
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Reads as growth and sustainability, at home in wellness, food, and environmental brands.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Ecological
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Ecological by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 4.33:1
AA fail AAA fail AA large pass
Aa on black
contrast 4.85:1
AA pass AAA fail AA large pass
Best text color on a Ecological background: #000000
Palettes
Palettes featuring Ecological
Ecological with its complement
Soft neighbors of Ecological
Ecological triad
Explore
Similar colors
- Aloe Vera #678779 · ΔE 3.5
- Camo Clay #747F71 · ΔE 4.9
- Armour #74857F · ΔE 5.8
- Wreath #76856A · ΔE 6.0
- Toad #748D70 · ΔE 6.9
- Cactus #5B6F55 · ΔE 7.7
Looking for maximum contrast instead? The complement of Ecological is closest to Moonscape .
FAQ
Ecological FAQs
What color is Ecological?
Ecological is a medium green with the hex code #677F70. In HSL terms it has a hue of 143°, 10% saturation, and 45% lightness.
What is the hex code for Ecological?
The hex code for Ecological is #677F70. In RGB it's rgb(103, 127, 112), and in CMYK it's cmyk(19%, 0%, 12%, 50%).
What colors go well with Ecological?
Ecological pairs naturally with gray tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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