Hive

Also known as: Light Yellow, Yellow Powder, Butter Yellow, Custard

Hive brings a cheerful and optimistic feel to any palette. This soft yellow is a natural fit for highlights and warnings and cheerful branding. Set it against a white accent when you want the combination to pop. Accessibility-wise, it needs a dark backdrop — 19.82:1 on black clears AA.

Hive color codes

HEX
#FFFF77
RGB
rgb(255, 255, 119)
RGBA
rgba(255, 255, 119, 1)
HSL
hsl(60, 100%, 73%)
HSV
hsv(60, 53%, 100%)
CMYK
cmyk(0%, 0%, 53%, 0%)
LAB
lab(98.1 -12.7 63.6)
OKLCH
oklch(97.4% 0.157 109.0)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: yellow#FFFF00 · ΔE 6.8
  • RAL 1026 — Luminous yellow#FFFF00 · ΔE 6.8 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Hive works

  • Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Commands attention in logos and packaging; balance it with generous neutral space.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.

Copy as — every ecosystem

Tints, shades, and tones of Hive

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Hive by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 1.06:1

AA failAAA failAA large fail

Aa — on black

contrast 19.82:1

AA passAAA passAA large pass

Best text color on a Hive background: #000000

Palettes featuring Hive

Hive with its complement

Soft neighbors of Hive

Hive triad

Similar colors

Looking for maximum contrast instead? The complement of Hive is closest to Cloud Break.

Hive FAQs

What color is Hive?

Hive is a light yellow with the hex code #FFFF77. In HSL terms it has a hue of 60°, 100% saturation, and 73% lightness.

What is the hex code for Hive?

The hex code for Hive is #FFFF77. In RGB it's rgb(255, 255, 119), and in CMYK it's cmyk(0%, 0%, 53%, 0%).

What colors go well with Hive?

Hive pairs naturally with white tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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