Kiwi
Also known as: Unakite , Mossy Glossy , Serene Sage , Tree Frog Green
Kiwi is a medium, gentle green that reads as fresh and natural. It earns its place in wellness brands and eco packaging. Because it leans warm, balancing it with a purple keeps a palette from feeling one-note. For accessible text, use it on black or near-black backgrounds (6.74:1, passes WCAG AA) rather than white.
Reference
Kiwi color codes
- HEX
- #749E4E
- RGB
- rgb(116, 158, 78)
- RGBA
- rgba(116, 158, 78, 1)
- HSL
- hsl(92, 34%, 46%)
- HSV
- hsv(92, 51%, 62%)
- CMYK
- cmyk(27%, 0%, 51%, 38%)
- LAB
- lab(60.7 -25.5 36.6)
- OKLCH
- oklch(65.0% 0.119 131.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: olivedrab #6B8E23 · ΔE 7.3
- RAL 6018: Yellow green #48A43F · ΔE 6.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Kiwi works
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: Reads as growth and sustainability, at home in wellness, food, and environmental brands.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Kiwi
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Kiwi by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 3.11:1
AA fail AAA fail AA large pass
Aa on black
contrast 6.74:1
AA pass AAA fail AA large pass
Best text color on a Kiwi background: #000000
Palettes
Palettes featuring Kiwi
Kiwi with its complement
Soft neighbors of Kiwi
Kiwi triad
Explore
Similar colors
- Frankenstein #7BA05B · ΔE 2.3
- Bitter Leaf #669841 · ΔE 3.0
- Rosemarried #819B4F · ΔE 3.3
- Asparagus #77AB56 · ΔE 3.9
- Arugula #75AD5B · ΔE 4.7
- Ferntastic #71AB62 · ΔE 5.0
Looking for maximum contrast instead? The complement of Kiwi is closest to Wisteria .
FAQ
Kiwi FAQs
What color is Kiwi?
Kiwi is a medium green with the hex code #749E4E. In HSL terms it has a hue of 92°, 34% saturation, and 46% lightness.
What is the hex code for Kiwi?
The hex code for Kiwi is #749E4E. In RGB it's rgb(116, 158, 78), and in CMYK it's cmyk(27%, 0%, 51%, 38%).
What colors go well with Kiwi?
Kiwi pairs naturally with purple tones from its complementary harmony, and with blue accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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