Kiwi
Also known as: Unakite, Mossy Glossy, Serene Sage, Tree Frog Green
Kiwi is a medium, gentle green that reads as fresh and natural. It shines in wellness brands and eco packaging. Because it leans warm, balancing it with a purple keeps a palette from feeling one-note. For accessible text, use it on black or near-black backgrounds (6.74:1, passes WCAG AA) rather than white.
Kiwi color codes
- HEX
- #749E4E
- RGB
- rgb(116, 158, 78)
- RGBA
- rgba(116, 158, 78, 1)
- HSL
- hsl(92, 34%, 46%)
- HSV
- hsv(92, 51%, 62%)
- CMYK
- cmyk(27%, 0%, 51%, 38%)
- LAB
- lab(60.7 -25.5 36.6)
- OKLCH
- oklch(65.0% 0.119 131.8)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning warm
Nearest standard colors
- CSS: olivedrab#6B8E23 · ΔE 7.3
- RAL 6018 — Yellow green#48A43F · ΔE 6.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Kiwi works
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: Reads as growth and sustainability — at home in wellness, food, and environmental brands.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Kiwi
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Kiwi by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 3.11:1
AA failAAA failAA large pass
Aa — on black
contrast 6.74:1
AA passAAA failAA large pass
Best text color on a Kiwi background: #000000
Palettes featuring Kiwi
Kiwi with its complement
Soft neighbors of Kiwi
Kiwi triad
Similar colors
- Frankenstein#7BA05B · ΔE 2.3
- Bitter Leaf#669841 · ΔE 3.0
- Rosemarried#819B4F · ΔE 3.3
- Asparagus#77AB56 · ΔE 3.9
- Arugula#75AD5B · ΔE 4.7
- Ferntastic#71AB62 · ΔE 5.0
Looking for maximum contrast instead? The complement of Kiwi is closest to Wisteria.
Kiwi FAQs
What color is Kiwi?
Kiwi is a medium green with the hex code #749E4E. In HSL terms it has a hue of 92°, 34% saturation, and 46% lightness.
What is the hex code for Kiwi?
The hex code for Kiwi is #749E4E. In RGB it's rgb(116, 158, 78), and in CMYK it's cmyk(27%, 0%, 51%, 38%).
What colors go well with Kiwi?
Kiwi pairs naturally with purple tones from its complementary harmony, and with blue accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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