Magento

Also known as: Flamingo Queen, Flirtatious Flamingo, Sparkling Purple, Pink Insanity

Expect creative and luxurious associations from Magento — a soft purple well suited to premium packaging and fantasy themes. Its complement lands in green territory, which makes for striking two-color pairings. Accessibility-wise, it needs a dark backdrop — 5.31:1 on black clears AA.

Magento color codes

HEX
#BF3CFF
RGB
rgb(191, 60, 255)
RGBA
rgba(191, 60, 255, 1)
HSL
hsl(280, 100%, 62%)
HSV
hsv(280, 76%, 100%)
CMYK
cmyk(25%, 76%, 0%, 0%)
LAB
lab(52.8 72.3 -72.9)
OKLCH
oklch(63.5% 0.273 311.4)

Color intelligence

sRGB safeShifts in CMYK print

Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.

Temperature

CoolWarm

neutral, leaning cool

Nearest standard colors

  • CSS: mediumorchid#BA55D3 · ΔE 6.7
  • RAL 7000 — Squirrel grey#7E8B92 · ΔE 15.1 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Magento works

  • Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.

Copy as — every ecosystem

Tints, shades, and tones of Magento

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Magento by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 3.96:1

AA failAAA failAA large pass

Aa — on black

contrast 5.31:1

AA passAAA failAA large pass

Best text color on a Magento background: #000000

Palettes featuring Magento

Magento with its complement

Soft neighbors of Magento

Magento triad

Similar colors

Looking for maximum contrast instead? The complement of Magento is closest to Lawn Green.

Magento FAQs

What color is Magento?

Magento is a medium purple with the hex code #BF3CFF. In HSL terms it has a hue of 280°, 100% saturation, and 62% lightness.

What is the hex code for Magento?

The hex code for Magento is #BF3CFF. In RGB it's rgb(191, 60, 255), and in CMYK it's cmyk(25%, 76%, 0%, 0%).

What colors go well with Magento?

Magento pairs naturally with green tones from its complementary harmony, and with brown accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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