Magento
Also known as: Flamingo Queen , Flirtatious Flamingo , Sparkling Purple , Pink Insanity
Few purples feel this vivid. Magento leans cool and creative and luxurious, which points it toward premium packaging and fantasy themes. Its complement lands in green territory, which makes for striking two-color pairings. Accessibility-wise, it needs a dark backdrop: 5.31:1 on black clears AA.
Reference
Magento color codes
- HEX
- #BF3CFF
- RGB
- rgb(191, 60, 255)
- RGBA
- rgba(191, 60, 255, 1)
- HSL
- hsl(280, 100%, 62%)
- HSV
- hsv(280, 76%, 100%)
- CMYK
- cmyk(25%, 76%, 0%, 0%)
- LAB
- lab(52.8 72.3 -72.9)
- OKLCH
- oklch(63.5% 0.273 311.4)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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neutral, leaning cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: mediumorchid #BA55D3 · ΔE 6.7
- RAL 7000: Squirrel grey #7E8B92 · ΔE 15.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Magento works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Magento
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Magento by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 3.96:1
AA fail AAA fail AA large pass
Aa on black
contrast 5.31:1
AA pass AAA fail AA large pass
Best text color on a Magento background: #000000
Palettes
Palettes featuring Magento
Magento with its complement
Soft neighbors of Magento
Magento triad
Explore
Similar colors
- Pinkman #DD11FF · ΔE 4.4
- Epink #DD33FF · ΔE 4.9
- Pink Pride #EF1DE7 · ΔE 8.8
- Vice City #EE00DD · ΔE 9.4
- Lavender #B56EDC · ΔE 9.5
- Fuchsia #ED0DD9 · ΔE 9.8
Looking for maximum contrast instead? The complement of Magento is closest to Lawn Green .
FAQ
Magento FAQs
What color is Magento?
Magento is a medium purple with the hex code #BF3CFF. In HSL terms it has a hue of 280°, 100% saturation, and 62% lightness.
What is the hex code for Magento?
The hex code for Magento is #BF3CFF. In RGB it's rgb(191, 60, 255), and in CMYK it's cmyk(25%, 76%, 0%, 0%).
What colors go well with Magento?
Magento pairs naturally with green tones from its complementary harmony, and with brown accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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