Nippon
Also known as: Hinomaru Red , Red Dead Redemption , Akai Red , Lipstick Red
Part of the red family, Nippon pairs a rich base with a confident and commanding presence. It belongs in sportswear and call-to-action buttons. Match it with cyan accents when the design calls for energy over calm. It's dark enough to use for text on white backgrounds (6.61:1, passes WCAG AA).
Reference
Nippon color codes
- HEX
- #BC002C
- RGB
- rgb(188, 0, 44)
- RGBA
- rgba(188, 0, 44, 1)
- HSL
- hsl(346, 100%, 37%)
- HSV
- hsv(346, 100%, 74%)
- CMYK
- cmyk(0%, 100%, 77%, 26%)
- LAB
- lab(40.1 64.8 34.5)
- OKLCH
- oklch(50.3% 0.202 21.0)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: firebrick #B22222 · ΔE 4.8
- RAL 3031: Orient red #AC323B · ΔE 4.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Nippon works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Nippon
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Nippon by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.61:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.17:1
AA fail AAA fail AA large pass
Best text color on a Nippon background: #ffffff
Palettes
Palettes featuring Nippon
Nippon with its complement
Soft neighbors of Nippon
Nippon triad
Explore
Similar colors
- Kirsch #B2132B · ΔE 1.8
- Pomodoro #C30232 · ΔE 1.8
- Warlord #BA0033 · ΔE 2.3
- Toadstool #B8282F · ΔE 3.1
- Cardinal #C41E3A · ΔE 3.5
- Racing Red #C21727 · ΔE 3.6
Looking for maximum contrast instead? The complement of Nippon is closest to Prismarine .
FAQ
Nippon FAQs
What color is Nippon?
Nippon is a dark red with the hex code #BC002C. In HSL terms it has a hue of 346°, 100% saturation, and 37% lightness.
What is the hex code for Nippon?
The hex code for Nippon is #BC002C. In RGB it's rgb(188, 0, 44), and in CMYK it's cmyk(0%, 100%, 77%, 26%).
What colors go well with Nippon?
Nippon pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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