Plum
Also known as: Wineberry , Majesty , Wine Tour , Berry Light
Plum is a rich, gentle pink that reads as playful and warm. It earns its place in romantic branding and children's products. Reach for a green companion shade to give Plum maximum contrast. Accessibility-wise, it clears AA for text on white at 8.98:1.
Reference
Plum color codes
- HEX
- #66386A
- RGB
- rgb(102, 56, 106)
- RGBA
- rgba(102, 56, 106, 1)
- HSL
- hsl(295, 31%, 32%)
- HSV
- hsv(295, 47%, 42%)
- CMYK
- cmyk(4%, 47%, 0%, 58%)
- LAB
- lab(31.0 27.2 -20.6)
- OKLCH
- oklch(41.8% 0.097 324.2)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: purple #800080 · ΔE 10.2
- RAL 4008: Signal violet #904684 · ΔE 9.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Plum works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: Premium territory: beauty, creative tools, and boutique brands lean on this range.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Plum
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Plum by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.98:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.34:1
AA fail AAA fail AA large fail
Best text color on a Plum background: #ffffff
Palettes
Palettes featuring Plum
Plum with its complement
Soft neighbors of Plum
Plum triad
Explore
Similar colors
- Wineberry #663366 · ΔE 1.5
- Majesty #673E6E · ΔE 1.8
- Wine Tour #653B66 · ΔE 1.8
- Heartless #623B70 · ΔE 2.3
- Eminence #6E3974 · ΔE 2.5
- Imperial #602F6B · ΔE 3.3
Looking for maximum contrast instead? The complement of Plum is closest to Moor-Monster .
FAQ
Plum FAQs
What color is Plum?
Plum is a dark pink with the hex code #66386A. In HSL terms it has a hue of 295°, 31% saturation, and 32% lightness.
What is the hex code for Plum?
The hex code for Plum is #66386A. In RGB it's rgb(102, 56, 106), and in CMYK it's cmyk(4%, 47%, 0%, 58%).
What colors go well with Plum?
Plum pairs naturally with green tones from its complementary harmony, and with yellow accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
Planning around this color? See everything that goes with Plum : 10 computed pairings with palettes.
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