Plum
Also known as: Wineberry, Majesty, Wine Tour, Berry Light
Plum sits on the warm side of the spectrum: a gentle pink that feels soft and romantic. Try it in beauty and fashion and romantic branding. Reach for a green companion shade to give Plum maximum contrast. Accessibility-wise, it clears AA for text on white at 8.98:1.
Plum color codes
- HEX
- #66386A
- RGB
- rgb(102, 56, 106)
- RGBA
- rgba(102, 56, 106, 1)
- HSL
- hsl(295, 31%, 32%)
- HSV
- hsv(295, 47%, 42%)
- CMYK
- cmyk(4%, 47%, 0%, 58%)
- LAB
- lab(31.0 27.2 -20.6)
- OKLCH
- oklch(41.8% 0.097 324.2)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning cool
Nearest standard colors
- CSS: purple#800080 · ΔE 10.2
- RAL 4008 — Signal violet#904684 · ΔE 9.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Plum works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: Premium territory: beauty, creative tools, and boutique brands lean on this range.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Plum
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Plum by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 8.98:1
AA passAAA passAA large pass
Aa — on black
contrast 2.34:1
AA failAAA failAA large fail
Best text color on a Plum background: #ffffff
Palettes featuring Plum
Plum with its complement
Soft neighbors of Plum
Plum triad
Similar colors
- Wineberry#663366 · ΔE 1.5
- Majesty#673E6E · ΔE 1.8
- Wine Tour#653B66 · ΔE 1.8
- Heartless#623B70 · ΔE 2.3
- Eminence#6E3974 · ΔE 2.5
- Imperial#602F6B · ΔE 3.3
Looking for maximum contrast instead? The complement of Plum is closest to Moor-Monster.
Plum FAQs
What color is Plum?
Plum is a dark pink with the hex code #66386A. In HSL terms it has a hue of 295°, 31% saturation, and 32% lightness.
What is the hex code for Plum?
The hex code for Plum is #66386A. In RGB it's rgb(102, 56, 106), and in CMYK it's cmyk(4%, 47%, 0%, 58%).
What colors go well with Plum?
Plum pairs naturally with green tones from its complementary harmony, and with yellow accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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