Red Cent

Also known as: Rusty Gate, Bruschetta, Brown Wood, Deep Clay Red

Expect cozy and dependable associations from Red Cent — a medium brown well suited to autumn design and coffee and food branding. Reach for a cyan companion shade to give Red Cent maximum contrast. Against dark backgrounds it stays legible (4.74:1), but avoid it as text on white.

Red Cent color codes

HEX
#AD654C
RGB
rgb(173, 101, 76)
RGBA
rgba(173, 101, 76, 1)
HSL
hsl(15, 39%, 49%)
HSV
hsv(15, 56%, 68%)
CMYK
cmyk(0%, 42%, 56%, 32%)
LAB
lab(50.8 27.9 27.2)
OKLCH
oklch(58.2% 0.100 39.8)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: sienna#A0522D · ΔE 7.6
  • RAL 8023 — Orange brown#A65E2F · ΔE 7.4 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Red Cent works

  • Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
  • Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
  • Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
  • Branding: Craft and heritage material — coffee, leather goods, and premium packaging live here.
  • Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
  • Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.

Copy as — every ecosystem

Tints, shades, and tones of Red Cent

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Red Cent by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 4.43:1

AA failAAA failAA large pass

Aa — on black

contrast 4.74:1

AA passAAA failAA large pass

Best text color on a Red Cent background: #000000

Palettes featuring Red Cent

Red Cent with its complement

Soft neighbors of Red Cent

Red Cent triad

Similar colors

Looking for maximum contrast instead? The complement of Red Cent is closest to Waikiki.

Red Cent FAQs

What color is Red Cent?

Red Cent is a medium brown with the hex code #AD654C. In HSL terms it has a hue of 15°, 39% saturation, and 49% lightness.

What is the hex code for Red Cent?

The hex code for Red Cent is #AD654C. In RGB it's rgb(173, 101, 76), and in CMYK it's cmyk(0%, 42%, 56%, 32%).

What colors go well with Red Cent?

Red Cent pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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