Sugar Rush

Also known as: Crushed Berries, Phlox Pink, Bit of Berry, Orion

Sugar Rush sits on the warm side of the spectrum: a lively pink that feels gentle and approachable. Try it in beauty and fashion and romantic branding. Its complement lands in cyan territory, which makes for striking two-color pairings. Against dark backgrounds it stays legible (6.00:1), but avoid it as text on white.

Sugar Rush color codes

HEX
#D85DA1
RGB
rgb(216, 93, 161)
RGBA
rgba(216, 93, 161, 1)
HSL
hsl(327, 61%, 61%)
HSV
hsv(327, 57%, 85%)
CMYK
cmyk(0%, 57%, 25%, 15%)
LAB
lab(57.4 54.4 -12.1)
OKLCH
oklch(65.2% 0.171 348.6)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: palevioletred#DB7093 · ΔE 7.5
  • RAL 4003 — Heather violet#D15B8F · ΔE 3.9 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Sugar Rush works

  • Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Commands attention in logos and packaging; balance it with generous neutral space.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.

Copy as — every ecosystem

Tints, shades, and tones of Sugar Rush

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Sugar Rush by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 3.50:1

AA failAAA failAA large pass

Aa — on black

contrast 6.00:1

AA passAAA failAA large pass

Best text color on a Sugar Rush background: #000000

Palettes featuring Sugar Rush

Sugar Rush with its complement

Soft neighbors of Sugar Rush

Sugar Rush triad

Similar colors

Looking for maximum contrast instead? The complement of Sugar Rush is closest to Herbal.

Sugar Rush FAQs

What color is Sugar Rush?

Sugar Rush is a medium pink with the hex code #D85DA1. In HSL terms it has a hue of 327°, 61% saturation, and 61% lightness.

What is the hex code for Sugar Rush?

The hex code for Sugar Rush is #D85DA1. In RGB it's rgb(216, 93, 161), and in CMYK it's cmyk(0%, 57%, 25%, 15%).

What colors go well with Sugar Rush?

Sugar Rush pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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