Sugar Rush
Also known as: Crushed Berries, Phlox Pink, Bit of Berry, Orion
Sugar Rush sits on the warm side of the spectrum: a lively pink that feels gentle and approachable. Try it in beauty and fashion and romantic branding. Its complement lands in cyan territory, which makes for striking two-color pairings. Against dark backgrounds it stays legible (6.00:1), but avoid it as text on white.
Sugar Rush color codes
- HEX
- #D85DA1
- RGB
- rgb(216, 93, 161)
- RGBA
- rgba(216, 93, 161, 1)
- HSL
- hsl(327, 61%, 61%)
- HSV
- hsv(327, 57%, 85%)
- CMYK
- cmyk(0%, 57%, 25%, 15%)
- LAB
- lab(57.4 54.4 -12.1)
- OKLCH
- oklch(65.2% 0.171 348.6)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: palevioletred#DB7093 · ΔE 7.5
- RAL 4003 — Heather violet#D15B8F · ΔE 3.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Sugar Rush works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.
Copy as — every ecosystem
Tints, shades, and tones of Sugar Rush
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Sugar Rush by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 3.50:1
AA failAAA failAA large pass
Aa — on black
contrast 6.00:1
AA passAAA failAA large pass
Best text color on a Sugar Rush background: #000000
Palettes featuring Sugar Rush
Sugar Rush with its complement
Soft neighbors of Sugar Rush
Sugar Rush triad
Similar colors
- Super Pink#CE6BA6 · ΔE 3.2
- Llilacquered#C35B99 · ΔE 4.1
- Kirby#D74894 · ΔE 4.3
- Lipstick#C95B83 · ΔE 6.8
- Pansy#F75394 · ΔE 7.0
- Je t’aime#B36B92 · ΔE 7.6
Looking for maximum contrast instead? The complement of Sugar Rush is closest to Herbal.
Sugar Rush FAQs
What color is Sugar Rush?
Sugar Rush is a medium pink with the hex code #D85DA1. In HSL terms it has a hue of 327°, 61% saturation, and 61% lightness.
What is the hex code for Sugar Rush?
The hex code for Sugar Rush is #D85DA1. In RGB it's rgb(216, 93, 161), and in CMYK it's cmyk(0%, 57%, 25%, 15%).
What colors go well with Sugar Rush?
Sugar Rush pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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