Ultraberry
Also known as: Aunt Violet, Purple, Philippine Violet, Chinese Purple
Quietly playful and warm, Ultraberry is a warm-toned pink that earns its keep in beauty and fashion and romantic branding. For contrast, pair it with a green from its complementary palette below. Accessibility-wise, it clears AA for text on white at 9.81:1.
Ultraberry color codes
- HEX
- #770088
- RGB
- rgb(119, 0, 136)
- RGBA
- rgba(119, 0, 136, 1)
- HSL
- hsl(293, 100%, 27%)
- HSV
- hsv(293, 100%, 53%)
- CMYK
- cmyk(12%, 100%, 0%, 47%)
- LAB
- lab(28.4 55.3 -43.5)
- OKLCH
- oklch(41.2% 0.196 321.5)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
neutral, leaning cool
Nearest standard colors
- CSS: purple#800080 · ΔE 2.9
- RAL 4006 — Traffic purple#992572 · ΔE 12.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ultraberry works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: Premium territory: beauty, creative tools, and boutique brands lean on this range.
Copy as — every ecosystem
Tints, shades, and tones of Ultraberry
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Ultraberry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 9.81:1
AA passAAA passAA large pass
Aa — on black
contrast 2.14:1
AA failAAA failAA large fail
Best text color on a Ultraberry background: #ffffff
Palettes featuring Ultraberry
Ultraberry with its complement
Soft neighbors of Ultraberry
Ultraberry triad
Similar colors
- Purple#800080 · ΔE 2.9
- Extraviolet#661188 · ΔE 3.3
- Noble Plum#871F78 · ΔE 7.0
- Indigo#4B0082 · ΔE 8.4
- Occult#4B1E87 · ΔE 8.7
- Imperial#602F6B · ΔE 8.9
Looking for maximum contrast instead? The complement of Ultraberry is closest to Duck Hunt.
Ultraberry FAQs
What color is Ultraberry?
Ultraberry is a dark pink with the hex code #770088. In HSL terms it has a hue of 293°, 100% saturation, and 27% lightness.
What is the hex code for Ultraberry?
The hex code for Ultraberry is #770088. In RGB it's rgb(119, 0, 136), and in CMYK it's cmyk(12%, 100%, 0%, 47%).
What colors go well with Ultraberry?
Ultraberry pairs naturally with green tones from its complementary harmony, and with yellow accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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