Very Berry
Also known as: Medium Red Violet, Lust Priestess, Fuchsia Red, Pink Shadow
Quietly playful and warm, Very Berry is a warm-toned pink that earns its keep in romantic branding and children's products. Its complement lands in cyan territory, which makes for striking two-color pairings. It's dark enough to use for text on white backgrounds (5.38:1, passes WCAG AA).
Very Berry color codes
- HEX
- #BB3381
- RGB
- rgb(187, 51, 129)
- RGBA
- rgba(187, 51, 129, 1)
- HSL
- hsl(326, 57%, 47%)
- HSV
- hsv(326, 73%, 73%)
- CMYK
- cmyk(0%, 73%, 31%, 27%)
- LAB
- lab(45.3 59.1 -11.7)
- OKLCH
- oklch(55.0% 0.187 349.8)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: mediumvioletred#C71585 · ΔE 2.7
- RAL 4010 — Telemagenta#C63678 · ΔE 4.3 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Very Berry works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.
Copy as — every ecosystem
Tints, shades, and tones of Very Berry
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Very Berry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 5.38:1
AA passAAA failAA large pass
Aa — on black
contrast 3.90:1
AA failAAA failAA large pass
Best text color on a Very Berry background: #ffffff
Palettes featuring Very Berry
Very Berry with its complement
Soft neighbors of Very Berry
Very Berry triad
Similar colors
- Fandango#B53389 · ΔE 2.7
- Hibiscus#B6316C · ΔE 4.7
- Botticelli#B70272 · ΔE 5.0
- Magentarama#CF3476 · ΔE 6.3
- Grape Riot#9B4682 · ΔE 6.5
- Katy Berry#AA0077 · ΔE 7.0
Looking for maximum contrast instead? The complement of Very Berry is closest to Elf.
Very Berry FAQs
What color is Very Berry?
Very Berry is a medium pink with the hex code #BB3381. In HSL terms it has a hue of 326°, 57% saturation, and 47% lightness.
What is the hex code for Very Berry?
The hex code for Very Berry is #BB3381. In RGB it's rgb(187, 51, 129), and in CMYK it's cmyk(0%, 73%, 31%, 27%).
What colors go well with Very Berry?
Very Berry pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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