Very Berry
Also known as: Medium Red Violet , Fuchsia Red , Pink Shadow , Rrosy-Fingered Dawn
As a medium take on pink, Very Berry carries playful and warm energy that suits romantic branding and children's products. Its complement lands in cyan territory, which makes for striking two-color pairings. It's dark enough to use for text on white backgrounds (5.38:1, passes WCAG AA).
Reference
Very Berry color codes
- HEX
- #BB3381
- RGB
- rgb(187, 51, 129)
- RGBA
- rgba(187, 51, 129, 1)
- HSL
- hsl(326, 57%, 47%)
- HSV
- hsv(326, 73%, 73%)
- CMYK
- cmyk(0%, 73%, 31%, 27%)
- LAB
- lab(45.3 59.1 -11.7)
- OKLCH
- oklch(55.0% 0.187 349.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: mediumvioletred #C71585 · ΔE 2.7
- RAL 4010: Telemagenta #C63678 · ΔE 4.3 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Very Berry works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Very Berry
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Very Berry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 5.38:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.90:1
AA fail AAA fail AA large pass
Best text color on a Very Berry background: #ffffff
Palettes
Palettes featuring Very Berry
Very Berry with its complement
Soft neighbors of Very Berry
Very Berry triad
Explore
Similar colors
- Fandango #B53389 · ΔE 2.7
- Hibiscus #B6316C · ΔE 4.7
- Botticelli #B70272 · ΔE 5.0
- Magentarama #CF3476 · ΔE 6.3
- Grape Riot #9B4682 · ΔE 6.5
- Katy Berry #AA0077 · ΔE 7.0
Looking for maximum contrast instead? The complement of Very Berry is closest to Elf .
FAQ
Very Berry FAQs
What color is Very Berry?
Very Berry is a medium pink with the hex code #BB3381. In HSL terms it has a hue of 326°, 57% saturation, and 47% lightness.
What is the hex code for Very Berry?
The hex code for Very Berry is #BB3381. In RGB it's rgb(187, 51, 129), and in CMYK it's cmyk(0%, 73%, 31%, 27%).
What colors go well with Very Berry?
Very Berry pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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