Wild West
Also known as: Spanish Chestnut , Chocolate Bliss , Choco Loco , Acorn
Wild West is what happens when brown turns medium and gentle. The effect is earthy and grounded, made for coffee and food branding and rustic interiors. Reach for a cyan companion shade to give Wild West maximum contrast. On white it reads clearly at 5.93:1 contrast, safe for body text under WCAG AA.
Reference
Wild West color codes
- HEX
- #7E5C52
- RGB
- rgb(126, 92, 82)
- RGBA
- rgba(126, 92, 82, 1)
- HSL
- hsl(14, 21%, 41%)
- HSV
- hsv(14, 35%, 49%)
- CMYK
- cmyk(0%, 27%, 35%, 51%)
- LAB
- lab(42.5 13.3 11.5)
- OKLCH
- oklch(50.7% 0.048 37.0)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: sienna #A0522D · ΔE 12.7
- RAL 8002: Signal brown #7B5141 · ΔE 4.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Wild West works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Craft and heritage material: coffee, leather goods, and premium packaging live here.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Wild West
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Wild West by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 5.93:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.54:1
AA fail AAA fail AA large pass
Best text color on a Wild West background: #ffffff
Palettes
Palettes featuring Wild West
Wild West with its complement
Soft neighbors of Wild West
Wild West triad
Explore
Similar colors
- Acorn #7F5E50 · ΔE 2.1
- Roasted #785246 · ΔE 3.6
- Root Beer #81544A · ΔE 3.9
- Bigfoot #715145 · ΔE 4.4
- Bear Hug #796359 · ΔE 4.9
- Brownstone #785441 · ΔE 5.0
Looking for maximum contrast instead? The complement of Wild West is closest to Hydro .
FAQ
Wild West FAQs
What color is Wild West?
Wild West is a medium brown with the hex code #7E5C52. In HSL terms it has a hue of 14°, 21% saturation, and 41% lightness.
What is the hex code for Wild West?
The hex code for Wild West is #7E5C52. In RGB it's rgb(126, 92, 82), and in CMYK it's cmyk(0%, 27%, 35%, 51%).
What colors go well with Wild West?
Wild West pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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