Xoxo

#F08497

Also known as: Posy Petal , Strawberry Soap , Melon Mist , Carissima

As a soft take on pink, Xoxo carries playful and warm energy that suits beauty and fashion and romantic branding. Set it against a cyan accent when you want the combination to pop. Accessibility-wise, it needs a dark backdrop: 8.45:1 on black clears AA.

Reference

Xoxo color codes

HEX: #F08497
RGB: rgb(240, 132, 151)
RGBA: rgba(240, 132, 151, 1)
HSL: hsl(349, 78%, 73%)
HSV: hsv(349, 45%, 94%)
CMYK: cmyk(0%, 45%, 37%, 6%)
LAB: lab(67.9 43.6 9.3)
OKLCH: oklch(73.6% 0.133 9.7)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

warm

Nearest standard colors

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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: lightcoral #F08080 · ΔE 6.5
RAL 3014: Antique pink #D47479 · ΔE 7.8 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Xoxo works

Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
Fashion: One garment in this color carries an outfit; two starts to compete.
Branding: Commands attention in logos and packaging; balance it with generous neutral space.
Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
Branding: Signals imagination and indulgence. Strong for beauty and creative-market brands.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Xoxo

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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Xoxo by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 2.48:1

AA fail AAA fail AA large fail

Aa on black

contrast 8.45:1

AA pass AAA pass AA large pass

Best text color on a Xoxo background: #000000

Palettes

Palettes featuring Xoxo

Xoxo with its complement

Soft neighbors of Xoxo

Xoxo triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Xoxo is closest to Turquoise .

FAQ

Xoxo FAQs

What color is Xoxo?

Xoxo is a light pink with the hex code #F08497. In HSL terms it has a hue of 349°, 78% saturation, and 73% lightness.

What is the hex code for Xoxo?

The hex code for Xoxo is #F08497. In RGB it's rgb(240, 132, 151), and in CMYK it's cmyk(0%, 45%, 37%, 6%).

What colors go well with Xoxo?

Xoxo pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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