The royal blue and red charging-buffalo look has anchored the Bills since the 1970s.
The palette
The colors, one by one
Commonly cited team identity colors, shown as swatch specimens for design and fan projects. No team marks or logos are reproduced.
Reference
Hex and RGB reference
| Color | Role | Hex | RGB |
|---|---|---|---|
| Bills Blue | primary | #00338D | 0, 51, 141 |
| Red | secondary | #C60C30 | 198, 12, 48 |
| White | accent | #FFFFFF | 255, 255, 255 |
Explore