The leaping-cat logo in black and white has identified Puma's athletic wear since the 1960s.
The palette
The colors, one by one
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Puma Black#000000
In a palette, this black tone signals authority, sophistication, and premium weight.
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White#FFFFFF
In a palette, this white tone signals simplicity, clarity, and space.
Widely published brand identity colors, shown as an approximate reference for design and study. No logos or brand marks are reproduced.
Reference
Hex and RGB reference
| Color | Hex | RGB |
|---|---|---|
| Puma Black | #000000 | 0, 0, 0 |
| White | #FFFFFF | 255, 255, 255 |
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