Berrylicious
Also known as: Kōbai Red, Dragon Fruit, Swiss Chard, Italiano Rose
Berrylicious brings a bold and energetic feel to any palette. This soft red is a natural fit for call-to-action buttons and food branding. Set it against a cyan accent when you want the combination to pop. Against dark backgrounds it stays legible (5.71:1), but avoid it as text on white.
Berrylicious color codes
- HEX
- #D75E6C
- RGB
- rgb(215, 94, 108)
- RGBA
- rgba(215, 94, 108, 1)
- HSL
- hsl(353, 60%, 61%)
- HSV
- hsv(353, 56%, 84%)
- CMYK
- cmyk(0%, 56%, 50%, 16%)
- LAB
- lab(56.1 49.4 17.1)
- OKLCH
- oklch(63.6% 0.152 15.4)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: indianred#CD5C5C · ΔE 4.7
- RAL 3017 — Rose#D3545F · ΔE 3.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Berrylicious works
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Berrylicious
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Berrylicious by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 3.68:1
AA failAAA failAA large pass
Aa — on black
contrast 5.71:1
AA passAAA failAA large pass
Best text color on a Berrylicious background: #000000
Palettes featuring Berrylicious
Berrylicious with its complement
Soft neighbors of Berrylicious
Berrylicious triad
Similar colors
- Feverish#DD6677 · ΔE 2.8
- Aphrodisiac#E35A63 · ΔE 3.5
- Old Heart#E66A77 · ΔE 4.2
- Redstone#E46B71 · ΔE 4.6
- Cabaret#CD526C · ΔE 4.8
- Pimm’s#C3585C · ΔE 5.3
Looking for maximum contrast instead? The complement of Berrylicious is closest to Baltic.
Berrylicious FAQs
What color is Berrylicious?
Berrylicious is a medium red with the hex code #D75E6C. In HSL terms it has a hue of 353°, 60% saturation, and 61% lightness.
What is the hex code for Berrylicious?
The hex code for Berrylicious is #D75E6C. In RGB it's rgb(215, 94, 108), and in CMYK it's cmyk(0%, 56%, 50%, 16%).
What colors go well with Berrylicious?
Berrylicious pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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