Pimm’s
Also known as: Chrysanthemum, Whipped Strawberry, Super Hero, Fuzzy Wuzzy Brown
Pimm’s is what happens when red turns medium and lively. The effect is passionate and urgent, made for call-to-action buttons and food branding. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. Accessibility-wise, it needs a dark backdrop — 4.87:1 on black clears AA.
Pimm’s color codes
- HEX
- #C3585C
- RGB
- rgb(195, 88, 92)
- RGBA
- rgba(195, 88, 92, 1)
- HSL
- hsl(358, 47%, 55%)
- HSV
- hsv(358, 55%, 76%)
- CMYK
- cmyk(0%, 55%, 53%, 24%)
- LAB
- lab(51.6 44.0 19.8)
- OKLCH
- oklch(59.5% 0.137 19.9)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: indianred#CD5C5C · ΔE 2.8
- RAL 3017 — Rose#D3545F · ΔE 3.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Pimm’s works
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
Copy as — every ecosystem
Tints, shades, and tones of Pimm’s
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Pimm’s by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.31:1
AA failAAA failAA large pass
Aa — on black
contrast 4.87:1
AA passAAA failAA large pass
Best text color on a Pimm’s background: #000000
Palettes featuring Pimm’s
Pimm’s with its complement
Soft neighbors of Pimm’s
Pimm’s triad
Similar colors
- Her Velour#BB5F62 · ΔE 2.4
- Autumn Fire#C44E4F · ΔE 3.2
- Barbecue#C26157 · ΔE 4.7
- Berrylicious#D75E6C · ΔE 5.3
- Firebug#CD5C51 · ΔE 5.6
- Cabaret#CD526C · ΔE 6.0
Looking for maximum contrast instead? The complement of Pimm’s is closest to Dark Cyan.
Pimm’s FAQs
What color is Pimm’s?
Pimm’s is a medium red with the hex code #C3585C. In HSL terms it has a hue of 358°, 47% saturation, and 55% lightness.
What is the hex code for Pimm’s?
The hex code for Pimm’s is #C3585C. In RGB it's rgb(195, 88, 92), and in CMYK it's cmyk(0%, 55%, 53%, 24%).
What colors go well with Pimm’s?
Pimm’s pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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