Pimm’s

#C3585C

Also known as: Chrysanthemum , Whipped Strawberry , Super Hero , Fuzzy Wuzzy Brown

As a medium take on red, Pimm’s carries passionate and urgent energy that suits call-to-action buttons and food branding. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. Accessibility-wise, it needs a dark backdrop: 4.87:1 on black clears AA.

Reference

Pimm’s color codes

HEX: #C3585C
RGB: rgb(195, 88, 92)
RGBA: rgba(195, 88, 92, 1)
HSL: hsl(358, 47%, 55%)
HSV: hsv(358, 55%, 76%)
CMYK: cmyk(0%, 55%, 53%, 24%)
LAB: lab(51.6 44.0 19.8)
OKLCH: oklch(59.5% 0.137 19.9)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

warm

Nearest standard colors

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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: indianred #CD5C5C · ΔE 2.8
RAL 3017: Rose #D3545F · ΔE 3.2 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Pimm’s works

Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Pimm’s

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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Pimm’s by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 4.31:1

AA fail AAA fail AA large pass

Aa on black

contrast 4.87:1

AA pass AAA fail AA large pass

Best text color on a Pimm’s background: #000000

Palettes

Palettes featuring Pimm’s

Pimm’s with its complement

Soft neighbors of Pimm’s

Pimm’s triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Pimm’s is closest to Dark Cyan .

FAQ

Pimm’s FAQs

What color is Pimm’s?

Pimm’s is a medium red with the hex code #C3585C. In HSL terms it has a hue of 358°, 47% saturation, and 55% lightness.

What is the hex code for Pimm’s?

The hex code for Pimm’s is #C3585C. In RGB it's rgb(195, 88, 92), and in CMYK it's cmyk(0%, 55%, 53%, 24%).

What colors go well with Pimm’s?

Pimm’s pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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