Blood Rush
Also known as: Red Menace, Bloody Ruby, Ketchup Later, Fresh Auburn
Blood Rush is what happens when red turns medium and lively. The effect is passionate and urgent, made for food branding and sale banners. Its complement lands in cyan territory, which makes for striking two-color pairings. On white it reads clearly at 7.09:1 contrast — safe for body text under WCAG AA.
Blood Rush color codes
- HEX
- #AA2222
- RGB
- rgb(170, 34, 34)
- RGBA
- rgba(170, 34, 34, 1)
- HSL
- hsl(0, 67%, 40%)
- HSV
- hsv(0, 80%, 67%)
- CMYK
- cmyk(0%, 80%, 80%, 33%)
- LAB
- lab(38.2 54.2 36.9)
- OKLCH
- oklch(48.2% 0.172 26.6)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: firebrick#B22222 · ΔE 1.6
- RAL 3000 — Flame red#AB2524 · ΔE 0.5 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Blood Rush works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Blood Rush
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Blood Rush by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 7.09:1
AA passAAA passAA large pass
Aa — on black
contrast 2.96:1
AA failAAA failAA large fail
Best text color on a Blood Rush background: #ffffff
Palettes featuring Blood Rush
Blood Rush with its complement
Soft neighbors of Blood Rush
Blood Rush triad
Similar colors
- Tartan Red#B1282A · ΔE 2.2
- Samba#AA262B · ΔE 2.2
- Chorizo#AA0011 · ΔE 3.2
- Joyous Red#AE2719 · ΔE 3.4
- Red Carpet#BC2026 · ΔE 3.5
- Toadstool#B8282F · ΔE 3.9
Looking for maximum contrast instead? The complement of Blood Rush is closest to Pacific.
Blood Rush FAQs
What color is Blood Rush?
Blood Rush is a medium red with the hex code #AA2222. In HSL terms it has a hue of 0°, 67% saturation, and 40% lightness.
What is the hex code for Blood Rush?
The hex code for Blood Rush is #AA2222. In RGB it's rgb(170, 34, 34), and in CMYK it's cmyk(0%, 80%, 80%, 33%).
What colors go well with Blood Rush?
Blood Rush pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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