Chorizo
Also known as: Crisp Christmas Cranberries , Büchel Cherry , Dear Darling , Mechrite Red
Chorizo holds a rich position in the red range and reads as confident and commanding. You'll see it used for food branding and sale banners. Match it with cyan accents when the design calls for energy over calm. On white it reads clearly at 7.73:1 contrast, safe for body text under WCAG AA.
Reference
Chorizo color codes
- HEX
- #AA0011
- RGB
- rgb(170, 0, 17)
- RGBA
- rgba(170, 0, 17, 1)
- HSL
- hsl(354, 100%, 33%)
- HSV
- hsv(354, 100%, 67%)
- CMYK
- cmyk(0%, 100%, 90%, 33%)
- LAB
- lab(35.9 59.8 44.2)
- OKLCH
- oklch(46.4% 0.189 26.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: firebrick #B22222 · ΔE 3.7
- RAL 3000: Flame red #AB2524 · ΔE 3.6 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Chorizo works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Chorizo
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Chorizo by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 7.73:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.72:1
AA fail AAA fail AA large fail
Best text color on a Chorizo background: #ffffff
Palettes
Palettes featuring Chorizo
Chorizo with its complement
Soft neighbors of Chorizo
Chorizo triad
Explore
Similar colors
- Heavy Red #9E1212 · ΔE 2.2
- Carnivore #991111 · ΔE 3.1
- Blood Rush #AA2222 · ΔE 3.2
- Heartbeat #AA0000 · ΔE 3.2
- Red Baron #BB0011 · ΔE 3.5
- Gory Red #A30800 · ΔE 3.6
Looking for maximum contrast instead? The complement of Chorizo is closest to Pacific .
FAQ
Chorizo FAQs
What color is Chorizo?
Chorizo is a dark red with the hex code #AA0011. In HSL terms it has a hue of 354°, 100% saturation, and 33% lightness.
What is the hex code for Chorizo?
The hex code for Chorizo is #AA0011. In RGB it's rgb(170, 0, 17), and in CMYK it's cmyk(0%, 100%, 90%, 33%).
What colors go well with Chorizo?
Chorizo pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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