Bluetiful

Also known as: Royal Blue, The Rainbow Fish, Secret of Mana, Retro Blue

Quietly calm and trustworthy, Bluetiful is a cool-toned blue that earns its keep in finance apps and trust-driven interfaces. A brown counterpart from the complementary harmony gives it the most tension. It's dark enough to use for text on white backgrounds (4.81:1, passes WCAG AA).

Bluetiful color codes

HEX
#3C69E7
RGB
rgb(60, 105, 231)
RGBA
rgba(60, 105, 231, 1)
HSL
hsl(224, 78%, 57%)
HSV
hsv(224, 74%, 91%)
CMYK
cmyk(74%, 55%, 0%, 9%)
LAB
lab(46.9 18.8 -69.8)
OKLCH
oklch(56.2% 0.198 265.5)

Color intelligence

sRGB safeShifts in CMYK print

Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.

Temperature

CoolWarm

cool

Nearest standard colors

  • CSS: royalblue#4169E1 · ΔE 0.7
  • RAL 5015 — Sky blue#2874B2 · ΔE 9.6 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Bluetiful works

  • Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: The safest brand-primary family there is; differentiate with an unexpected accent.
  • Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
  • Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.

Copy as — every ecosystem

Tints, shades, and tones of Bluetiful

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Bluetiful by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 4.81:1

AA passAAA failAA large pass

Aa — on black

contrast 4.37:1

AA failAAA failAA large pass

Best text color on a Bluetiful background: #ffffff

Palettes featuring Bluetiful

Bluetiful with its complement

Soft neighbors of Bluetiful

Bluetiful triad

Similar colors

Looking for maximum contrast instead? The complement of Bluetiful is closest to Puma.

Bluetiful FAQs

What color is Bluetiful?

Bluetiful is a medium blue with the hex code #3C69E7. In HSL terms it has a hue of 224°, 78% saturation, and 57% lightness.

What is the hex code for Bluetiful?

The hex code for Bluetiful is #3C69E7. In RGB it's rgb(60, 105, 231), and in CMYK it's cmyk(74%, 55%, 0%, 9%).

What colors go well with Bluetiful?

Bluetiful pairs naturally with brown tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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