Puma
Also known as: Mode Beige , Bistre Brown , Glazed Chestnut , Honey Yellow Green
As a rich take on brown, Puma carries earthy and grounded energy that suits leather goods and autumn design. For contrast, pair it with a blue from its complementary palette below. For accessible text, use it on black or near-black backgrounds (4.68:1, passes WCAG AA) rather than white.
Reference
Puma color codes
- HEX
- #96711C
- RGB
- rgb(150, 113, 28)
- RGBA
- rgba(150, 113, 28, 1)
- HSL
- hsl(42, 69%, 35%)
- HSV
- hsv(42, 81%, 59%)
- CMYK
- cmyk(0%, 25%, 81%, 41%)
- LAB
- lab(50.3 9.2 49.2)
- OKLCH
- oklch(57.1% 0.107 83.2)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: darkgoldenrod #B8860B · ΔE 9.7
- RAL 1027: Curry #A77F0E · ΔE 6.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Puma works
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Craft and heritage material: coffee, leather goods, and premium packaging live here.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Puma
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Puma by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 4.49:1
AA fail AAA fail AA large pass
Aa on black
contrast 4.68:1
AA pass AAA fail AA large pass
Best text color on a Puma background: #000000
Palettes
Palettes featuring Puma
Puma with its complement
Soft neighbors of Puma
Puma triad
Explore
Similar colors
- Fernweh #977B2F · ΔE 4.3
- Alligator #886600 · ΔE 4.8
- Aged Antics #886B2E · ΔE 5.0
- Bronze #A87900 · ΔE 5.3
- Falafel #AA7711 · ΔE 5.3
- Chai Tea #A97B2D · ΔE 5.6
Looking for maximum contrast instead? The complement of Puma is closest to Flood .
FAQ
Puma FAQs
What color is Puma?
Puma is a dark brown with the hex code #96711C. In HSL terms it has a hue of 42°, 69% saturation, and 35% lightness.
What is the hex code for Puma?
The hex code for Puma is #96711C. In RGB it's rgb(150, 113, 28), and in CMYK it's cmyk(0%, 25%, 81%, 41%).
What colors go well with Puma?
Puma pairs naturally with blue tones from its complementary harmony, and with cyan accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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