Flood

#6677BB

Also known as: Ultramarine Blue , Wind Star , Wild Pansy , Persian Jewel

Expect cool and professional associations from Flood, a medium blue suited to SaaS products and finance apps. Match it with yellow accents when the design calls for energy over calm. For accessible text, use it on black or near-black backgrounds (4.92:1, passes WCAG AA) rather than white.

Reference

Flood color codes

HEX: #6677BB
RGB: rgb(102, 119, 187)
RGBA: rgba(102, 119, 187, 1)
HSL: hsl(228, 38%, 57%)
HSV: hsv(228, 45%, 73%)
CMYK: cmyk(45%, 36%, 0%, 27%)
LAB: lab(50.9 7.6 -38.4)
OKLCH: oklch(58.5% 0.106 272.1)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

cool

Nearest standard colors

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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: royalblue #4169E1 · ΔE 8.0
RAL 5014: Pigeon blue #6C7C98 · ΔE 7.2 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Flood works

Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
Fashion: One garment in this color carries an outfit; two starts to compete.
Branding: The safest brand-primary family there is; differentiate with an unexpected accent.
Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Flood

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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Flood by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 4.27:1

AA fail AAA fail AA large pass

Aa on black

contrast 4.92:1

AA pass AAA fail AA large pass

Best text color on a Flood background: #000000

Palettes

Palettes featuring Flood

Flood with its complement

Soft neighbors of Flood

Flood triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Flood is closest to Fernweh .

FAQ

Flood FAQs

What color is Flood?

Flood is a medium blue with the hex code #6677BB. In HSL terms it has a hue of 228°, 38% saturation, and 57% lightness.

What is the hex code for Flood?

The hex code for Flood is #6677BB. In RGB it's rgb(102, 119, 187), and in CMYK it's cmyk(45%, 36%, 0%, 27%).

What colors go well with Flood?

Flood pairs naturally with yellow tones from its complementary harmony, and with orange accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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