Flirt
Also known as: Red Plum, Rich Red Violet, Beaujolais, Palace Red
Flirt brings a confident and commanding feel to any palette. This rich red is a natural fit for food branding and sale banners. Match it with cyan accents when the design calls for energy over calm. It's dark enough to use for text on white backgrounds (9.03:1, passes WCAG AA).
Flirt color codes
- HEX
- #7A2E4D
- RGB
- rgb(122, 46, 77)
- RGBA
- rgba(122, 46, 77, 1)
- HSL
- hsl(336, 45%, 33%)
- HSV
- hsv(336, 62%, 48%)
- CMYK
- cmyk(0%, 62%, 37%, 52%)
- LAB
- lab(31.2 36.1 -1.3)
- OKLCH
- oklch(41.9% 0.111 357.6)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: purple#800080 · ΔE 15.2
- RAL 4004 — Claret violet#691639 · ΔE 5.9 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Flirt works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
Copy as — every ecosystem
Tints, shades, and tones of Flirt
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Flirt by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 9.03:1
AA passAAA passAA large pass
Aa — on black
contrast 2.33:1
AA failAAA failAA large fail
Best text color on a Flirt background: #ffffff
Palettes featuring Flirt
Flirt with its complement
Soft neighbors of Flirt
Flirt triad
Similar colors
- Pleasure#80385C · ΔE 3.8
- Beet Red#7E203F · ΔE 4.5
- Siren#69293B · ΔE 5.1
- Wine Grape#941751 · ΔE 5.8
- Mulberry#920A4E · ΔE 6.1
- Liaison#8C3F52 · ΔE 6.5
Looking for maximum contrast instead? The complement of Flirt is closest to Evergreen.
Flirt FAQs
What color is Flirt?
Flirt is a dark red with the hex code #7A2E4D. In HSL terms it has a hue of 336°, 45% saturation, and 33% lightness.
What is the hex code for Flirt?
The hex code for Flirt is #7A2E4D. In RGB it's rgb(122, 46, 77), and in CMYK it's cmyk(0%, 62%, 37%, 52%).
What colors go well with Flirt?
Flirt pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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