Flirt

#7A2E4D

Also known as: Red Plum , Rich Red Violet , Beaujolais , Palace Red

Flirt holds a rich position in the red range and reads as confident and commanding. You'll see it used for food branding and sale banners. Match it with cyan accents when the design calls for energy over calm. It's dark enough to use for text on white backgrounds (9.03:1, passes WCAG AA).

Reference

Flirt color codes

HEX: #7A2E4D
RGB: rgb(122, 46, 77)
RGBA: rgba(122, 46, 77, 1)
HSL: hsl(336, 45%, 33%)
HSV: hsv(336, 62%, 48%)
CMYK: cmyk(0%, 62%, 37%, 52%)
LAB: lab(31.2 36.1 -1.3)
OKLCH: oklch(41.9% 0.111 357.6)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

warm

Nearest standard colors

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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: purple #800080 · ΔE 15.2
RAL 4004: Claret violet #691639 · ΔE 5.9 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Flirt works

Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
Fashion: One garment in this color carries an outfit; two starts to compete.
Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Flirt

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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Flirt by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 9.03:1

AA pass AAA pass AA large pass

Aa on black

contrast 2.33:1

AA fail AAA fail AA large fail

Best text color on a Flirt background: #ffffff

Palettes

Palettes featuring Flirt

Flirt with its complement

Soft neighbors of Flirt

Flirt triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Flirt is closest to Evergreen .

FAQ

Flirt FAQs

What color is Flirt?

Flirt is a dark red with the hex code #7A2E4D. In HSL terms it has a hue of 336°, 45% saturation, and 33% lightness.

What is the hex code for Flirt?

The hex code for Flirt is #7A2E4D. In RGB it's rgb(122, 46, 77), and in CMYK it's cmyk(0%, 62%, 37%, 52%).

What colors go well with Flirt?

Flirt pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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