Beet Red
Also known as: Brown Magenta , Atlas Red , Burgundy Orchid , Inescapable Lover
Part of the red family, Beet Red pairs a rich base with a confident and commanding presence. It belongs in call-to-action buttons and food branding. A cyan counterpart from the complementary harmony gives it the most tension. It's dark enough to use for text on white backgrounds (9.70:1, passes WCAG AA).
Reference
Beet Red color codes
- HEX
- #7E203F
- RGB
- rgb(126, 32, 63)
- RGBA
- rgba(126, 32, 63, 1)
- HSL
- hsl(340, 59%, 31%)
- HSV
- hsv(340, 75%, 49%)
- CMYK
- cmyk(0%, 75%, 50%, 51%)
- LAB
- lab(29.4 42.2 5.4)
- OKLCH
- oklch(40.5% 0.130 5.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 15.2
- RAL 4004: Claret violet #691639 · ΔE 5.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Beet Red works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Beet Red
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Beet Red by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 9.70:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.17:1
AA fail AAA fail AA large fail
Best text color on a Beet Red background: #ffffff
Palettes
Palettes featuring Beet Red
Beet Red with its complement
Soft neighbors of Beet Red
Beet Red triad
Explore
Similar colors
- Flirt #7A2E4D · ΔE 4.5
- Macabre #880033 · ΔE 4.5
- Siren #69293B · ΔE 4.9
- Merlot #730039 · ΔE 5.0
- Bordeaux #7B002C · ΔE 5.1
- Berry #990F4B · ΔE 5.4
Looking for maximum contrast instead? The complement of Beet Red is closest to Cape Verde .
FAQ
Beet Red FAQs
What color is Beet Red?
Beet Red is a dark red with the hex code #7E203F. In HSL terms it has a hue of 340°, 59% saturation, and 31% lightness.
What is the hex code for Beet Red?
The hex code for Beet Red is #7E203F. In RGB it's rgb(126, 32, 63), and in CMYK it's cmyk(0%, 75%, 50%, 51%).
What colors go well with Beet Red?
Beet Red pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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