Bordeaux
Also known as: Deep Claret, Macabre, Evil Forces, Wine Red
As a rich take on red, Bordeaux carries bold and energetic energy that suits sale banners and sportswear. Match it with cyan accents when the design calls for energy over calm. On white it reads clearly at 11.18:1 contrast — safe for body text under WCAG AA.
Bordeaux color codes
- HEX
- #7B002C
- RGB
- rgb(123, 0, 44)
- RGBA
- rgba(123, 0, 44, 1)
- HSL
- hsl(339, 100%, 24%)
- HSV
- hsv(339, 100%, 48%)
- CMYK
- cmyk(0%, 100%, 64%, 52%)
- LAB
- lab(25.4 48.2 12.9)
- OKLCH
- oklch(37.2% 0.149 11.1)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 14.0
- RAL 3004 — Purple red#701F29 · ΔE 5.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Bordeaux works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Bordeaux
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Bordeaux by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 11.18:1
AA passAAA passAA large pass
Aa — on black
contrast 1.88:1
AA failAAA failAA large fail
Best text color on a Bordeaux background: #ffffff
Palettes featuring Bordeaux
Bordeaux with its complement
Soft neighbors of Bordeaux
Bordeaux triad
Similar colors
- Macabre#880033 · ΔE 2.6
- Merguez#650021 · ΔE 4.4
- Beet Red#7E203F · ΔE 5.1
- Oxblood#800020 · ΔE 5.2
- Merlot#730039 · ΔE 6.1
- Lifeline#990033 · ΔE 6.1
Looking for maximum contrast instead? The complement of Bordeaux is closest to Cape Verde.
Bordeaux FAQs
What color is Bordeaux?
Bordeaux is a dark red with the hex code #7B002C. In HSL terms it has a hue of 339°, 100% saturation, and 24% lightness.
What is the hex code for Bordeaux?
The hex code for Bordeaux is #7B002C. In RGB it's rgb(123, 0, 44), and in CMYK it's cmyk(0%, 100%, 64%, 52%).
What colors go well with Bordeaux?
Bordeaux pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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