Lifeline
Also known as: French Winery , Cranberry , Petal of a Dying Rose , Bacchic Burgundy
On screen, Lifeline registers as passionate and urgent: a rich red at home in call-to-action buttons and food branding. A cyan counterpart from the complementary harmony gives it the most tension. On white it reads clearly at 8.74:1 contrast, safe for body text under WCAG AA.
Reference
Lifeline color codes
- HEX
- #990033
- RGB
- rgb(153, 0, 51)
- RGBA
- rgba(153, 0, 51, 1)
- HSL
- hsl(340, 100%, 30%)
- HSV
- hsv(340, 100%, 60%)
- CMYK
- cmyk(0%, 100%, 67%, 40%)
- LAB
- lab(32.5 56.2 18.7)
- OKLCH
- oklch(43.5% 0.174 13.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 9.5
- RAL 3003: Ruby red #8D1D2C · ΔE 4.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Lifeline works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Lifeline
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Lifeline by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.74:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.40:1
AA fail AAA fail AA large fail
Best text color on a Lifeline background: #ffffff
Palettes
Palettes featuring Lifeline
Lifeline with its complement
Soft neighbors of Lifeline
Lifeline triad
Explore
Similar colors
- Cranberry #9E003A · ΔE 1.9
- Hot Lava #AA0033 · ΔE 3.9
- Macabre #880033 · ΔE 4.1
- Rouge #AB1239 · ΔE 4.2
- Bindi Red #B0003C · ΔE 4.6
- Vampirella #9B2848 · ΔE 5.3
Looking for maximum contrast instead? The complement of Lifeline is closest to Mosque .
FAQ
Lifeline FAQs
What color is Lifeline?
Lifeline is a dark red with the hex code #990033. In HSL terms it has a hue of 340°, 100% saturation, and 30% lightness.
What is the hex code for Lifeline?
The hex code for Lifeline is #990033. In RGB it's rgb(153, 0, 51), and in CMYK it's cmyk(0%, 100%, 67%, 40%).
What colors go well with Lifeline?
Lifeline pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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