Rouge

Also known as: Chilli Pepper, Bresaola, Hot Lava, Bindi Red

Expect confident and commanding associations from Rouge — a rich red well suited to sale banners and sportswear. Rouge plays well with cyan tones — the harmonies below show exactly which ones. On white it reads clearly at 7.30:1 contrast — safe for body text under WCAG AA.

Rouge color codes

HEX
#AB1239
RGB
rgb(171, 18, 57)
RGBA
rgba(171, 18, 57, 1)
HSL
hsl(345, 81%, 37%)
HSV
hsv(345, 89%, 67%)
CMYK
cmyk(0%, 89%, 67%, 33%)
LAB
lab(37.4 58.7 22.0)
OKLCH
oklch(47.8% 0.182 15.6)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: brown#A52A2A · ΔE 7.3
  • RAL 3027 — Raspberry red#B42041 · ΔE 2.7 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Rouge works

  • Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Commands attention in logos and packaging; balance it with generous neutral space.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.

Copy as — every ecosystem

Tints, shades, and tones of Rouge

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Rouge by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 7.30:1

AA passAAA passAA large pass

Aa — on black

contrast 2.88:1

AA failAAA failAA large fail

Best text color on a Rouge background: #ffffff

Palettes featuring Rouge

Rouge with its complement

Soft neighbors of Rouge

Rouge triad

Similar colors

Looking for maximum contrast instead? The complement of Rouge is closest to Beau Vert.

Rouge FAQs

What color is Rouge?

Rouge is a dark red with the hex code #AB1239. In HSL terms it has a hue of 345°, 81% saturation, and 37% lightness.

What is the hex code for Rouge?

The hex code for Rouge is #AB1239. In RGB it's rgb(171, 18, 57), and in CMYK it's cmyk(0%, 89%, 67%, 33%).

What colors go well with Rouge?

Rouge pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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