Rural Red
Also known as: Red Paracentrotus, Carmoisine, Red Tuna Fruit, Red Jalapeño
As a medium take on red, Rural Red carries confident and commanding energy that suits sportswear and call-to-action buttons. Rural Red plays well with cyan tones — the harmonies below show exactly which ones. It's dark enough to use for text on white backgrounds (6.41:1, passes WCAG AA).
Rural Red color codes
- HEX
- #BB1144
- RGB
- rgb(187, 17, 68)
- RGBA
- rgba(187, 17, 68, 1)
- HSL
- hsl(342, 83%, 40%)
- HSV
- hsv(342, 91%, 73%)
- CMYK
- cmyk(0%, 91%, 64%, 27%)
- LAB
- lab(40.9 63.5 20.2)
- OKLCH
- oklch(51.0% 0.196 13.4)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: crimson#DC143C · ΔE 8.9
- RAL 3027 — Raspberry red#B42041 · ΔE 1.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Rural Red works
- Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks — use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as — every ecosystem
Tints, shades, and tones of Rural Red
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Rural Red by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 6.41:1
AA passAAA failAA large pass
Aa — on black
contrast 3.28:1
AA failAAA failAA large pass
Best text color on a Rural Red background: #ffffff
Palettes featuring Rural Red
Rural Red with its complement
Soft neighbors of Rural Red
Rural Red triad
Similar colors
- Cherryade#B22743 · ΔE 2.2
- Ruby#CA0147 · ΔE 2.7
- Bindi Red#B0003C · ΔE 2.8
- Amore#AE2F48 · ΔE 3.1
- Akari Red#C90B42 · ΔE 3.3
- Rouge#AB1239 · ΔE 3.6
Looking for maximum contrast instead? The complement of Rural Red is closest to Prismarine.
Rural Red FAQs
What color is Rural Red?
Rural Red is a medium red with the hex code #BB1144. In HSL terms it has a hue of 342°, 83% saturation, and 40% lightness.
What is the hex code for Rural Red?
The hex code for Rural Red is #BB1144. In RGB it's rgb(187, 17, 68), and in CMYK it's cmyk(0%, 91%, 64%, 27%).
What colors go well with Rural Red?
Rural Red pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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