Rural Red
Also known as: Red Paracentrotus , Carmoisine , Red Tuna Fruit , Red Jalapeño
As a medium take on red, Rural Red carries confident and commanding energy that suits sportswear and call-to-action buttons. Rural Red plays well with cyan tones. The harmonies below show which ones. It's dark enough to use for text on white backgrounds (6.41:1, passes WCAG AA).
Reference
Rural Red color codes
- HEX
- #BB1144
- RGB
- rgb(187, 17, 68)
- RGBA
- rgba(187, 17, 68, 1)
- HSL
- hsl(342, 83%, 40%)
- HSV
- hsv(342, 91%, 73%)
- CMYK
- cmyk(0%, 91%, 64%, 27%)
- LAB
- lab(40.9 63.5 20.2)
- OKLCH
- oklch(51.0% 0.196 13.4)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: crimson #DC143C · ΔE 8.9
- RAL 3027: Raspberry red #B42041 · ΔE 1.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Rural Red works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: High-energy brand material: strong for food, fitness, and youth-facing marks. Use sparingly in UI.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Rural Red
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Rural Red by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.41:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.28:1
AA fail AAA fail AA large pass
Best text color on a Rural Red background: #ffffff
Palettes
Palettes featuring Rural Red
Rural Red with its complement
Soft neighbors of Rural Red
Rural Red triad
Explore
Similar colors
- Cherryade #B22743 · ΔE 2.2
- Ruby #CA0147 · ΔE 2.7
- Bindi Red #B0003C · ΔE 2.8
- Amore #AE2F48 · ΔE 3.1
- Akari Red #C90B42 · ΔE 3.3
- Rouge #AB1239 · ΔE 3.6
Looking for maximum contrast instead? The complement of Rural Red is closest to Prismarine .
FAQ
Rural Red FAQs
What color is Rural Red?
Rural Red is a medium red with the hex code #BB1144. In HSL terms it has a hue of 342°, 83% saturation, and 40% lightness.
What is the hex code for Rural Red?
The hex code for Rural Red is #BB1144. In RGB it's rgb(187, 17, 68), and in CMYK it's cmyk(0%, 91%, 64%, 27%).
What colors go well with Rural Red?
Rural Red pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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