Berry
Also known as: Aristocratic Velvet , Celestial Pink , Purple Red , Rose Garnet
With its warm undertone, Berry (#990F4B) comes across as bold and energetic. Designers reach for it in food branding and sale banners. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. Accessibility-wise, it clears AA for text on white at 8.32:1.
Reference
Berry color codes
- HEX
- #990F4B
- RGB
- rgb(153, 15, 75)
- RGBA
- rgba(153, 15, 75, 1)
- HSL
- hsl(334, 82%, 33%)
- HSV
- hsv(334, 90%, 60%)
- CMYK
- cmyk(0%, 90%, 51%, 40%)
- LAB
- lab(33.7 55.2 4.5)
- OKLCH
- oklch(44.6% 0.171 3.0)
Analysis
Color intelligence
?
Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
?
warm
Nearest standard colors
?
Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
?
Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: mediumvioletred #C71585 · ΔE 13.2
- RAL 4002: Red violet #933D50 · ΔE 7.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Berry works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Berry
?
Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
?
Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
?
Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
?
Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Berry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 8.32:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.52:1
AA fail AAA fail AA large fail
Best text color on a Berry background: #ffffff
Palettes
Palettes featuring Berry
Berry with its complement
Soft neighbors of Berry
Berry triad
Explore
Similar colors
- Wine Grape #941751 · ΔE 2.3
- Mulberry #920A4E · ΔE 2.6
- Vampirella #9B2848 · ΔE 4.4
- Raspberry #B00149 · ΔE 5.3
- Beet Red #7E203F · ΔE 5.4
- Cranberry #9E003A · ΔE 5.5
Looking for maximum contrast instead? The complement of Berry is closest to Philodendron .
FAQ
Berry FAQs
What color is Berry?
Berry is a dark red with the hex code #990F4B. In HSL terms it has a hue of 334°, 82% saturation, and 33% lightness.
What is the hex code for Berry?
The hex code for Berry is #990F4B. In RGB it's rgb(153, 15, 75), and in CMYK it's cmyk(0%, 90%, 51%, 40%).
What colors go well with Berry?
Berry pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
Got a photo with a color like this? Identify it with the analyzer . Free, private, on your device.