Raspberry
Also known as: Purplish Red , Pickled Beets , Cerise , Bloody Periphylla
Expect confident and commanding associations from Raspberry, a rich red suited to call-to-action buttons and food branding. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. It's dark enough to use for text on white backgrounds (7.13:1, passes WCAG AA).
Reference
Raspberry color codes
- HEX
- #B00149
- RGB
- rgb(176, 1, 73)
- RGBA
- rgba(176, 1, 73, 1)
- HSL
- hsl(335, 99%, 35%)
- HSV
- hsv(335, 99%, 69%)
- CMYK
- cmyk(0%, 99%, 59%, 31%)
- LAB
- lab(38.0 62.7 12.7)
- OKLCH
- oklch(48.5% 0.194 8.4)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: brown #A52A2A · ΔE 12.3
- RAL 3027: Raspberry red #B42041 · ΔE 5.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Raspberry works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Raspberry
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Raspberry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 7.13:1
AA pass AAA pass AA large pass
Aa on black
contrast 2.95:1
AA fail AAA fail AA large fail
Best text color on a Raspberry background: #ffffff
Palettes
Palettes featuring Raspberry
Raspberry with its complement
Soft neighbors of Raspberry
Raspberry triad
Explore
Similar colors
- Bindi Red #B0003C · ΔE 3.9
- Vampirella #9B2848 · ΔE 4.1
- Cranberry #9E003A · ΔE 4.3
- Rural Red #BB1144 · ΔE 4.3
- Amore #AE2F48 · ΔE 5.1
- Rouge #AB1239 · ΔE 5.1
Looking for maximum contrast instead? The complement of Raspberry is closest to Prismarine .
FAQ
Raspberry FAQs
What color is Raspberry?
Raspberry is a dark red with the hex code #B00149. In HSL terms it has a hue of 335°, 99% saturation, and 35% lightness.
What is the hex code for Raspberry?
The hex code for Raspberry is #B00149. In RGB it's rgb(176, 1, 73), and in CMYK it's cmyk(0%, 99%, 59%, 31%).
What colors go well with Raspberry?
Raspberry pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
Planning around this color? See everything that goes with Raspberry : 10 computed pairings with palettes.
Got a photo with a color like this? Identify it with the analyzer . Free, private, on your device.