Raspberry

Also known as: Purplish Red, Pickled Beets, Cerise, Bloody Periphylla

As a rich take on red, Raspberry carries confident and commanding energy that suits call-to-action buttons and food branding. Because it leans warm, balancing it with a cyan keeps a palette from feeling one-note. It's dark enough to use for text on white backgrounds (7.13:1, passes WCAG AA).

Raspberry color codes

HEX
#B00149
RGB
rgb(176, 1, 73)
RGBA
rgba(176, 1, 73, 1)
HSL
hsl(335, 99%, 35%)
HSV
hsv(335, 99%, 69%)
CMYK
cmyk(0%, 99%, 59%, 31%)
LAB
lab(38.0 62.7 12.7)
OKLCH
oklch(48.5% 0.194 8.4)

Color intelligence

sRGB safeShifts in CMYK print

Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: brown#A52A2A · ΔE 12.3
  • RAL 3027 — Raspberry red#B42041 · ΔE 5.2 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Raspberry works

  • Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Commands attention in logos and packaging; balance it with generous neutral space.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.

Copy as — every ecosystem

Tints, shades, and tones of Raspberry

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Raspberry by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 7.13:1

AA passAAA passAA large pass

Aa — on black

contrast 2.95:1

AA failAAA failAA large fail

Best text color on a Raspberry background: #ffffff

Palettes featuring Raspberry

Raspberry with its complement

Soft neighbors of Raspberry

Raspberry triad

Similar colors

Looking for maximum contrast instead? The complement of Raspberry is closest to Prismarine.

Raspberry FAQs

What color is Raspberry?

Raspberry is a dark red with the hex code #B00149. In HSL terms it has a hue of 335°, 99% saturation, and 35% lightness.

What is the hex code for Raspberry?

The hex code for Raspberry is #B00149. In RGB it's rgb(176, 1, 73), and in CMYK it's cmyk(0%, 99%, 59%, 31%).

What colors go well with Raspberry?

Raspberry pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

Got a photo with a color like this? Identify it with the analyzer — free, instant, private.