Mauve It

Also known as: Pink Dahlia, Sangria, Lickedy Lick, Bing Cherry Pie

Expect confident and commanding associations from Mauve It — a medium red well suited to sportswear and call-to-action buttons. Set it against a cyan accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (5.08:1, passes WCAG AA).

Mauve It color codes

HEX
#BB4466
RGB
rgb(187, 68, 102)
RGBA
rgba(187, 68, 102, 1)
HSL
hsl(343, 47%, 50%)
HSV
hsv(343, 64%, 73%)
CMYK
cmyk(0%, 64%, 45%, 27%)
LAB
lab(47.0 50.7 7.2)
OKLCH
oklch(55.9% 0.155 6.1)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

warm

Nearest standard colors

  • CSS: mediumvioletred#C71585 · ΔE 10.7
  • RAL 4010 — Telemagenta#C63678 · ΔE 5.8 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Mauve It works

  • Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
  • Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
  • Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
  • Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
  • Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.

Copy as — every ecosystem

Tints, shades, and tones of Mauve It

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Mauve It by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 5.08:1

AA passAAA failAA large pass

Aa — on black

contrast 4.13:1

AA failAAA failAA large pass

Best text color on a Mauve It background: #ffffff

Palettes featuring Mauve It

Mauve It with its complement

Soft neighbors of Mauve It

Mauve It triad

Similar colors

Looking for maximum contrast instead? The complement of Mauve It is closest to Teal.

Mauve It FAQs

What color is Mauve It?

Mauve It is a medium red with the hex code #BB4466. In HSL terms it has a hue of 343°, 47% saturation, and 50% lightness.

What is the hex code for Mauve It?

The hex code for Mauve It is #BB4466. In RGB it's rgb(187, 68, 102), and in CMYK it's cmyk(0%, 64%, 45%, 27%).

What colors go well with Mauve It?

Mauve It pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.

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