Mauve It
Also known as: Pink Dahlia , Sangria , Lickedy Lick , Bing Cherry Pie
Mauve It is what happens when red turns medium and lively. The effect is confident and commanding, made for sportswear and call-to-action buttons. Set it against a cyan accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (5.08:1, passes WCAG AA).
Reference
Mauve It color codes
- HEX
- #BB4466
- RGB
- rgb(187, 68, 102)
- RGBA
- rgba(187, 68, 102, 1)
- HSL
- hsl(343, 47%, 50%)
- HSV
- hsv(343, 64%, 73%)
- CMYK
- cmyk(0%, 64%, 45%, 27%)
- LAB
- lab(47.0 50.7 7.2)
- OKLCH
- oklch(55.9% 0.155 6.1)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: mediumvioletred #C71585 · ΔE 10.7
- RAL 4010: Telemagenta #C63678 · ΔE 5.8 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Mauve It works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Mauve It
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Mauve It by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 5.08:1
AA pass AAA fail AA large pass
Aa on black
contrast 4.13:1
AA fail AAA fail AA large pass
Best text color on a Mauve It background: #ffffff
Palettes
Palettes featuring Mauve It
Mauve It with its complement
Soft neighbors of Mauve It
Mauve It triad
Explore
Similar colors
- Dark Pink #CB416B · ΔE 3.1
- Self-Love #D22B6D · ΔE 4.8
- Beet Wave #D4265D · ΔE 5.3
- Magentarama #CF3476 · ΔE 5.4
- Hibiscus #B6316C · ΔE 5.8
- Fat Smooch #C1537D · ΔE 5.8
Looking for maximum contrast instead? The complement of Mauve It is closest to Teal .
FAQ
Mauve It FAQs
What color is Mauve It?
Mauve It is a medium red with the hex code #BB4466. In HSL terms it has a hue of 343°, 47% saturation, and 50% lightness.
What is the hex code for Mauve It?
The hex code for Mauve It is #BB4466. In RGB it's rgb(187, 68, 102), and in CMYK it's cmyk(0%, 64%, 45%, 27%).
What colors go well with Mauve It?
Mauve It pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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