Coconut
Also known as: Spiced Cider , Etruscan , Rookwood Terra Cotta , Chōjicha Brown
Coconut is a medium, gentle brown that reads as warm and rustic. It earns its place in autumn design and coffee and food branding. Set it against a cyan accent when you want the combination to pop. It's dark enough to use for text on white backgrounds (5.48:1, passes WCAG AA).
Reference
Coconut color codes
- HEX
- #965A3E
- RGB
- rgb(150, 90, 62)
- RGBA
- rgba(150, 90, 62, 1)
- HSL
- hsl(19, 42%, 42%)
- HSV
- hsv(19, 59%, 59%)
- CMYK
- cmyk(0%, 40%, 59%, 41%)
- LAB
- lab(44.8 23.2 27.0)
- OKLCH
- oklch(52.9% 0.089 45.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: sienna #A0522D · ΔE 4.3
- RAL 8004: Copper brown #8F4E35 · ΔE 4.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Coconut works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Craft and heritage material: coffee, leather goods, and premium packaging live here.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Coconut
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Coconut by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 5.48:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.83:1
AA fail AAA fail AA large pass
Best text color on a Coconut background: #ffffff
Palettes
Palettes featuring Coconut
Coconut with its complement
Soft neighbors of Coconut
Coconut triad
Explore
Similar colors
- Hello Fall #995533 · ΔE 2.5
- Indochine #9C5B34 · ΔE 3.4
- Annatto #8C5341 · ΔE 4.5
- Argan Oil #9D6646 · ΔE 4.5
- Panela #9B5227 · ΔE 4.9
- Gingerbread #8C4A2F · ΔE 5.2
Looking for maximum contrast instead? The complement of Coconut is closest to Celestial .
FAQ
Coconut FAQs
What color is Coconut?
Coconut is a medium brown with the hex code #965A3E. In HSL terms it has a hue of 19°, 42% saturation, and 42% lightness.
What is the hex code for Coconut?
The hex code for Coconut is #965A3E. In RGB it's rgb(150, 90, 62), and in CMYK it's cmyk(0%, 40%, 59%, 41%).
What colors go well with Coconut?
Coconut pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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