Annatto
Also known as: Hipsterfication , True Copper , Ironstone , Antler Moth
Few browns feel this gentle. Annatto leans warm and cozy and dependable, which points it toward coffee and food branding and rustic interiors. For contrast, pair it with a cyan from its complementary palette below. Accessibility-wise, it clears AA for text on white at 6.12:1.
Reference
Annatto color codes
- HEX
- #8C5341
- RGB
- rgb(140, 83, 65)
- RGBA
- rgba(140, 83, 65, 1)
- HSL
- hsl(14, 37%, 40%)
- HSV
- hsv(14, 54%, 55%)
- CMYK
- cmyk(0%, 41%, 54%, 45%)
- LAB
- lab(41.8 23.0 21.2)
- OKLCH
- oklch(50.3% 0.082 38.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: sienna #A0522D · ΔE 7.2
- RAL 8004: Copper brown #8F4E35 · ΔE 3.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Annatto works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: Works as a base layer or outerwear tone that lets brighter pieces do the talking.
- Branding: As a brand anchor it reads established and tactile; pair with a single vivid accent for energy.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Fashion: One garment in this color carries an outfit; two starts to compete.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Annatto
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Annatto by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.12:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.43:1
AA fail AAA fail AA large pass
Best text color on a Annatto background: #ffffff
Palettes
Palettes featuring Annatto
Annatto with its complement
Soft neighbors of Annatto
Annatto triad
Explore
Similar colors
- Nutmeg #7E4A3B · ΔE 3.9
- Root Beer #81544A · ΔE 4.3
- Gingerbread #8C4A2F · ΔE 4.3
- Cigar #7D4E38 · ΔE 4.4
- Coconut #965A3E · ΔE 4.5
- Cacao Nibs #80442F · ΔE 5.1
Looking for maximum contrast instead? The complement of Annatto is closest to Waterworld .
FAQ
Annatto FAQs
What color is Annatto?
Annatto is a medium brown with the hex code #8C5341. In HSL terms it has a hue of 14°, 37% saturation, and 40% lightness.
What is the hex code for Annatto?
The hex code for Annatto is #8C5341. In RGB it's rgb(140, 83, 65), and in CMYK it's cmyk(0%, 41%, 54%, 45%).
What colors go well with Annatto?
Annatto pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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