Desire
Also known as: Clown Nose, Tomato Sceptre, Radish Lips, Vineyard Autumn
Quietly passionate and urgent, Desire is a warm-toned red that earns its keep in food branding and sale banners. A cyan counterpart from the complementary harmony gives it the most tension. Accessibility-wise, it needs a dark backdrop — 5.27:1 on black clears AA.
Desire color codes
- HEX
- #EA3C53
- RGB
- rgb(234, 60, 83)
- RGBA
- rgba(234, 60, 83, 1)
- HSL
- hsl(352, 81%, 58%)
- HSV
- hsv(352, 74%, 92%)
- CMYK
- cmyk(0%, 74%, 65%, 8%)
- LAB
- lab(54.1 67.1 29.9)
- OKLCH
- oklch(62.4% 0.209 18.8)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: indianred#CD5C5C · ΔE 6.3
- RAL 3017 — Rose#D3545F · ΔE 4.7 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Desire works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Desire
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Desire by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 3.99:1
AA failAAA failAA large pass
Aa — on black
contrast 5.27:1
AA passAAA failAA large pass
Best text color on a Desire background: #000000
Palettes featuring Desire
Desire with its complement
Soft neighbors of Desire
Desire triad
Similar colors
- Watermelonade#EB4652 · ΔE 2.3
- Sanguinary#F01A4D · ΔE 2.8
- Red Radish#EE3344 · ΔE 3.5
- Poppy Red#DD3845 · ΔE 4.0
- Enraged#EE0044 · ΔE 4.1
- Anarchist#DB304A · ΔE 4.2
Looking for maximum contrast instead? The complement of Desire is closest to Baltic.
Desire FAQs
What color is Desire?
Desire is a medium red with the hex code #EA3C53. In HSL terms it has a hue of 352°, 81% saturation, and 58% lightness.
What is the hex code for Desire?
The hex code for Desire is #EA3C53. In RGB it's rgb(234, 60, 83), and in CMYK it's cmyk(0%, 74%, 65%, 8%).
What colors go well with Desire?
Desire pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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