Sanguinary
Also known as: Red Crayon, Che Guevara Red, Pink Red, Pinkish Red
Expect confident and commanding associations from Sanguinary — a medium red well suited to food branding and sale banners. Set it against a cyan accent when you want the combination to pop. For accessible text, use it on black or near-black backgrounds (4.96:1, passes WCAG AA) rather than white.
Sanguinary color codes
- HEX
- #F01A4D
- RGB
- rgb(240, 26, 77)
- RGBA
- rgba(240, 26, 77, 1)
- HSL
- hsl(346, 88%, 52%)
- HSV
- hsv(346, 89%, 94%)
- CMYK
- cmyk(0%, 89%, 68%, 6%)
- LAB
- lab(52.5 76.0 31.8)
- OKLCH
- oklch(61.3% 0.236 17.3)
Color intelligence
Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.
Temperature
warm
Nearest standard colors
- CSS: crimson#DC143C · ΔE 5.3
- RAL 3018 — Strawberry red#D14152 · ΔE 5.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Sanguinary works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Sanguinary
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Sanguinary by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 4.23:1
AA failAAA failAA large pass
Aa — on black
contrast 4.96:1
AA passAAA failAA large pass
Best text color on a Sanguinary background: #000000
Palettes featuring Sanguinary
Sanguinary with its complement
Soft neighbors of Sanguinary
Sanguinary triad
Similar colors
- Enraged#EE0044 · ΔE 2.0
- Halt Red#FF004F · ΔE 2.6
- Desire#EA3C53 · ΔE 2.8
- Red Ribbon#ED0A3F · ΔE 3.1
- Anarchist#DB304A · ΔE 3.6
- Cherry Soda#FF0044 · ΔE 3.7
Looking for maximum contrast instead? The complement of Sanguinary is closest to Java.
Sanguinary FAQs
What color is Sanguinary?
Sanguinary is a medium red with the hex code #F01A4D. In HSL terms it has a hue of 346°, 88% saturation, and 52% lightness.
What is the hex code for Sanguinary?
The hex code for Sanguinary is #F01A4D. In RGB it's rgb(240, 26, 77), and in CMYK it's cmyk(0%, 89%, 68%, 6%).
What colors go well with Sanguinary?
Sanguinary pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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