Sanguinary
Also known as: Red Crayon , Che Guevara Red , Pink Red , Pinkish Red
As a medium take on red, Sanguinary carries confident and commanding energy that suits food branding and sale banners. Set it against a cyan accent when you want the combination to pop. For accessible text, use it on black or near-black backgrounds (4.96:1, passes WCAG AA) rather than white.
Reference
Sanguinary color codes
- HEX
- #F01A4D
- RGB
- rgb(240, 26, 77)
- RGBA
- rgba(240, 26, 77, 1)
- HSL
- hsl(346, 88%, 52%)
- HSV
- hsv(346, 89%, 94%)
- CMYK
- cmyk(0%, 89%, 68%, 6%)
- LAB
- lab(52.5 76.0 31.8)
- OKLCH
- oklch(61.3% 0.236 17.3)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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warm
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: crimson #DC143C · ΔE 5.3
- RAL 3018: Strawberry red #D14152 · ΔE 5.2 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Sanguinary works
- Web & UI: Reads as an interactive accent: fills, hovers, focus rings. Keep body text in a darker neutral.
- Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
- Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Sanguinary
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Sanguinary by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 4.23:1
AA fail AAA fail AA large pass
Aa on black
contrast 4.96:1
AA pass AAA fail AA large pass
Best text color on a Sanguinary background: #000000
Palettes
Palettes featuring Sanguinary
Sanguinary with its complement
Soft neighbors of Sanguinary
Sanguinary triad
Explore
Similar colors
- Enraged #EE0044 · ΔE 2.0
- Halt Red #FF004F · ΔE 2.6
- Desire #EA3C53 · ΔE 2.8
- Red Ribbon #ED0A3F · ΔE 3.1
- Anarchist #DB304A · ΔE 3.6
- Cherry Soda #FF0044 · ΔE 3.7
Looking for maximum contrast instead? The complement of Sanguinary is closest to Java .
FAQ
Sanguinary FAQs
What color is Sanguinary?
Sanguinary is a medium red with the hex code #F01A4D. In HSL terms it has a hue of 346°, 88% saturation, and 52% lightness.
What is the hex code for Sanguinary?
The hex code for Sanguinary is #F01A4D. In RGB it's rgb(240, 26, 77), and in CMYK it's cmyk(0%, 89%, 68%, 6%).
What colors go well with Sanguinary?
Sanguinary pairs naturally with cyan tones from its complementary harmony, and with green accents from its split-complementary palette. Its own tints and shades always work as a monochrome scheme.
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