Eggplant

Also known as: Jacarta, Alien Purple, Pion Purple, Velvet Cosmos

Eggplant is a deep, vivid pink that reads as playful and warm. It shines in beauty and fashion and romantic branding. Set it against a green accent when you want the combination to pop. On white it reads clearly at 15.71:1 contrast — safe for body text under WCAG AA.

Eggplant color codes

HEX
#430541
RGB
rgb(67, 5, 65)
RGBA
rgba(67, 5, 65, 1)
HSL
hsl(302, 86%, 14%)
HSV
hsv(302, 93%, 26%)
CMYK
cmyk(0%, 93%, 3%, 74%)
LAB
lab(13.7 33.7 -20.9)
OKLCH
oklch(27.2% 0.116 329.7)

Color intelligence

sRGB safe

Displays accurately on every screen and translates well to print.

Temperature

CoolWarm

neutral, leaning warm

Nearest standard colors

  • CSS: indigo#4B0082 · ΔE 12.9
  • RAL 4007 — Purple violet#4A203B · ΔE 8.4 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Eggplant works

  • Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
  • Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
  • Fashion: One garment in this color carries an outfit; two starts to compete.
  • Branding: Commands attention in logos and packaging; balance it with generous neutral space.
  • Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
  • Branding: Signals imagination and indulgence — strong for beauty and creative-market brands.

Copy as — every ecosystem

Tints, shades, and tones of Eggplant

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Eggplant by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 15.71:1

AA passAAA passAA large pass

Aa — on black

contrast 1.34:1

AA failAAA failAA large fail

Best text color on a Eggplant background: #ffffff

Palettes featuring Eggplant

Eggplant with its complement

Soft neighbors of Eggplant

Eggplant triad

Similar colors

Looking for maximum contrast instead? The complement of Eggplant is closest to PCB Green.

Eggplant FAQs

What color is Eggplant?

Eggplant is a dark pink with the hex code #430541. In HSL terms it has a hue of 302°, 86% saturation, and 14% lightness.

What is the hex code for Eggplant?

The hex code for Eggplant is #430541. In RGB it's rgb(67, 5, 65), and in CMYK it's cmyk(0%, 93%, 3%, 74%).

What colors go well with Eggplant?

Eggplant pairs naturally with green tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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