Ivory
Also known as: Springtime Dew, Eburnean, Luminary, Placebo Yellow
With its neutral undertone, Ivory (#FFFFF0) comes across as clean and minimal. Designers reach for it in minimalist design and medical branding. Set it against a white accent when you want the combination to pop. For accessible text, use it on black or near-black backgrounds (20.81:1, passes WCAG AA) rather than white.
Ivory color codes
- HEX
- #FFFFF0
- RGB
- rgb(255, 255, 240)
- RGBA
- rgba(255, 255, 240, 1)
- HSL
- hsl(60, 100%, 97%)
- HSV
- hsv(60, 6%, 100%)
- CMYK
- cmyk(0%, 0%, 6%, 0%)
- LAB
- lab(99.7 -1.9 7.2)
- OKLCH
- oklch(99.6% 0.020 106.8)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
neutral, leaning warm
subtle yellow undertone in this near-neutral
Nearest standard colors
- CSS: ivory#FFFFF0 · ΔE 0.0
- RAL 9010 — Pure white#F7F9EF · ΔE 2.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ivory works
- Web & UI: A natural surface tint: use it for cards, section backgrounds, or hover states instead of flat white.
- Interiors: A softer alternative to builder's white for walls, trim, or ceilings — warmer under evening light.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Craft and heritage material — coffee, leather goods, and premium packaging live here.
- Web & UI: A supporting-cast color for UI: chart fills, tags, empty-state illustrations — not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
Copy as — every ecosystem
Tints, shades, and tones of Ivory
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Ivory by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 1.01:1
AA failAAA failAA large fail
Aa — on black
contrast 20.81:1
AA passAAA passAA large pass
Best text color on a Ivory background: #000000
Palettes featuring Ivory
Ivory with its complement
Soft neighbors of Ivory
Ivory triad
Similar colors
- Enoki#F8FAEE · ΔE 1.7
- Milk#FDFFF5 · ΔE 2.1
- Cumulus#F3F3E6 · ΔE 2.5
- Diamond#FAF7E2 · ΔE 2.9
- Full Moon#F4F3E0 · ΔE 2.9
- Magnolia#FFF9E4 · ΔE 3.3
Looking for maximum contrast instead? The complement of Ivory is closest to White.
Ivory FAQs
What color is Ivory?
Ivory is a light white with the hex code #FFFFF0. In HSL terms it has a hue of 60°, 100% saturation, and 97% lightness.
What is the hex code for Ivory?
The hex code for Ivory is #FFFFF0. In RGB it's rgb(255, 255, 240), and in CMYK it's cmyk(0%, 0%, 6%, 0%).
What colors go well with Ivory?
Ivory pairs naturally with white tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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