Ivory
Also known as: Springtime Dew , Eburnean , Luminary , Placebo Yellow
Ivory is a pale, vivid white that reads as clean and minimal. It earns its place in minimalist design and medical branding. Set it against a white accent when you want the combination to pop. For accessible text, use it on black or near-black backgrounds (20.81:1, passes WCAG AA) rather than white.
Reference
Ivory color codes
- HEX
- #FFFFF0
- RGB
- rgb(255, 255, 240)
- RGBA
- rgba(255, 255, 240, 1)
- HSL
- hsl(60, 100%, 97%)
- HSV
- hsv(60, 6%, 100%)
- CMYK
- cmyk(0%, 0%, 6%, 0%)
- LAB
- lab(99.7 -1.9 7.2)
- OKLCH
- oklch(99.6% 0.020 106.8)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen and translates well to print.
Temperature
Undertone
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neutral, leaning warm
subtle yellow undertone in this near-neutral
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: ivory #FFFFF0 · ΔE 0.0
- RAL 9010: Pure white #F7F9EF · ΔE 2.4 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ivory works
- Web & UI: A natural surface tint: use it for cards, section backgrounds, or hover states instead of flat white.
- Interiors: A softer alternative to builder's white for walls, trim, or ceilings. It turns warmer under evening light.
- Fashion: A wardrobe neutral: it anchors outfits and pairs with nearly any accent color.
- Branding: Craft and heritage material: coffee, leather goods, and premium packaging live here.
- Web & UI: A supporting-cast color for UI: chart fills, tags, and empty-state illustrations, but not text.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Ivory
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Ivory by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 1.01:1
AA fail AAA fail AA large fail
Aa on black
contrast 20.81:1
AA pass AAA pass AA large pass
Best text color on a Ivory background: #000000
Palettes
Palettes featuring Ivory
Ivory with its complement
Soft neighbors of Ivory
Ivory triad
Explore
Similar colors
- Enoki #F8FAEE · ΔE 1.7
- Milk #FDFFF5 · ΔE 2.1
- Cumulus #F3F3E6 · ΔE 2.5
- Diamond #FAF7E2 · ΔE 2.9
- Full Moon #F4F3E0 · ΔE 2.9
- Magnolia #FFF9E4 · ΔE 3.3
Looking for maximum contrast instead? The complement of Ivory is closest to White .
FAQ
Ivory FAQs
What color is Ivory?
Ivory is a light white with the hex code #FFFFF0. In HSL terms it has a hue of 60°, 100% saturation, and 97% lightness.
What is the hex code for Ivory?
The hex code for Ivory is #FFFFF0. In RGB it's rgb(255, 255, 240), and in CMYK it's cmyk(0%, 0%, 6%, 0%).
What colors go well with Ivory?
Ivory pairs naturally with white tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
Planning around this color? See everything that goes with Ivory : 10 computed pairings with palettes.
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