Ketchup

#9A382D

Also known as: Brown Labrador , Red Chilli , Barrel Sponge , Thunderbird

A lively red with a passionate and urgent character, Ketchup works well for food branding and sale banners. For contrast, pair it with a cyan from its complementary palette below. It's dark enough to use for text on white backgrounds (7.05:1, passes WCAG AA).

Reference

Ketchup color codes

HEX: #9A382D
RGB: rgb(154, 56, 45)
RGBA: rgba(154, 56, 45, 1)
HSL: hsl(6, 55%, 39%)
HSV: hsv(6, 71%, 60%)
CMYK: cmyk(0%, 64%, 71%, 40%)
LAB: lab(38.2 41.2 29.4)
OKLCH: oklch(47.8% 0.133 29.3)

Analysis

Color intelligence

sRGB safe

Gamut

The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →

Displays accurately on every screen and translates well to print.

Temperature

Undertone

The subtle secondary bias in a color that seems neutral. A gray can have a blue or green undertone; a white can lean warm or cool. Undertones decide whether two near-neutrals clash or agree.Full glossary entry →

CoolWarm

warm

Nearest standard colors

?

Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →

CSS: brown #A52A2A · ΔE 3.4
RAL 3013: Tomato red #9C322E · ΔE 2.1 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Ketchup works

Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
Interiors: Use it where you want the eye to land: a front door, built-ins, or one bold wall.
Fashion: One garment in this color carries an outfit; two starts to compete.
Branding: Commands attention in logos and packaging; balance it with generous neutral space.
Web & UI: Use it decoratively for dividers, chart series, and illustration accents, and let neutrals carry the type.
Branding: Best in a brand's supporting palette: packaging interiors, patterns, campaign accents.

Copy as: every ecosystem

Variations

Tints, shades, and tones of Ketchup

?

Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →

Tints (lighter)

Shades (darker)

Tones (muted)

Harmonies

Color harmonies

?

Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →

Palettes built from Ketchup by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Accessibility

Contrast & accessibility

Aa on white

contrast 7.05:1

AA pass AAA pass AA large pass

Aa on black

contrast 2.98:1

AA fail AAA fail AA large fail

Best text color on a Ketchup background: #ffffff

Palettes

Palettes featuring Ketchup

Ketchup with its complement

Soft neighbors of Ketchup

Ketchup triad

Explore

Similar colors

Looking for maximum contrast instead? The complement of Ketchup is closest to Pacific .

FAQ

Ketchup FAQs

What color is Ketchup?

Ketchup is a dark red with the hex code #9A382D. In HSL terms it has a hue of 6°, 55% saturation, and 39% lightness.

What is the hex code for Ketchup?

The hex code for Ketchup is #9A382D. In RGB it's rgb(154, 56, 45), and in CMYK it's cmyk(0%, 64%, 71%, 40%).

What colors go well with Ketchup?

Ketchup pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

Got a photo with a color like this? Identify it with the analyzer . Free, private, on your device.