Ketchup
Also known as: Brown Labrador, Red Chilli, Barrel Sponge, Thunderbird
Ketchup sits on the warm side of the spectrum: a lively red that feels passionate and urgent. Try it in food branding and sale banners. For contrast, pair it with a cyan from its complementary palette below. It's dark enough to use for text on white backgrounds (7.05:1, passes WCAG AA).
Ketchup color codes
- HEX
- #9A382D
- RGB
- rgb(154, 56, 45)
- RGBA
- rgba(154, 56, 45, 1)
- HSL
- hsl(6, 55%, 39%)
- HSV
- hsv(6, 71%, 60%)
- CMYK
- cmyk(0%, 64%, 71%, 40%)
- LAB
- lab(38.2 41.2 29.4)
- OKLCH
- oklch(47.8% 0.133 29.3)
Color intelligence
Displays accurately on every screen and translates well to print.
Temperature
warm
Nearest standard colors
- CSS: brown#A52A2A · ΔE 3.4
- RAL 3013 — Tomato red#9C322E · ΔE 2.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Ketchup works
- Web & UI: Use it directly for text on light surfaces; it clears AA contrast without adjustment.
- Interiors: Use it where you want the eye to land — front door, built-ins, or one bold wall.
- Fashion: One garment in this color carries an outfit; two starts to compete.
- Branding: Commands attention in logos and packaging; balance it with generous neutral space.
- Web & UI: Use it decoratively — dividers, chart series, illustration accents — and let neutrals carry the type.
- Branding: Best in a brand's supporting palette — packaging interiors, patterns, campaign accents.
Copy as — every ecosystem
Tints, shades, and tones of Ketchup
Tints (lighter)
Shades (darker)
Color harmonies
Palettes built from Ketchup by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Contrast & accessibility
Aa — on white
contrast 7.05:1
AA passAAA passAA large pass
Aa — on black
contrast 2.98:1
AA failAAA failAA large fail
Best text color on a Ketchup background: #ffffff
Palettes featuring Ketchup
Ketchup with its complement
Soft neighbors of Ketchup
Ketchup triad
Similar colors
- Thunderbird#923830 · ΔE 2.1
- Brick#A03623 · ΔE 3.1
- Ripasso#94312F · ΔE 3.3
- Saffronaut#932A25 · ΔE 3.3
- Fire#8F3F2A · ΔE 4.1
- Desirable#A93435 · ΔE 4.1
Looking for maximum contrast instead? The complement of Ketchup is closest to Pacific.
Ketchup FAQs
What color is Ketchup?
Ketchup is a dark red with the hex code #9A382D. In HSL terms it has a hue of 6°, 55% saturation, and 39% lightness.
What is the hex code for Ketchup?
The hex code for Ketchup is #9A382D. In RGB it's rgb(154, 56, 45), and in CMYK it's cmyk(0%, 64%, 71%, 40%).
What colors go well with Ketchup?
Ketchup pairs naturally with cyan tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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