Magic Ink

Also known as: Rare Blue, Blueshift, Bright Greek, Scuff Blue

Magic Ink is a medium, vivid blue that reads as steady and dependable. It shines in SaaS products and finance apps. Match it with brown accents when the design calls for energy over calm. Accessibility-wise, it clears AA for text on white at 6.30:1.

Magic Ink color codes

HEX
#0247FE
RGB
rgb(2, 71, 254)
RGBA
rgba(2, 71, 254, 1)
HSL
hsl(224, 99%, 50%)
HSV
hsv(224, 99%, 100%)
CMYK
cmyk(99%, 72%, 0%, 0%)
LAB
lab(38.8 42.2 -96.1)
OKLCH
oklch(51.0% 0.273 263.6)

Color intelligence

sRGB safeShifts in CMYK print

Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print — request a physical proof for brand-critical work.

Temperature

CoolWarm

cool

Nearest standard colors

  • CSS: slateblue#6A5ACD · ΔE 9.8
  • RAL 5007 — Brilliant blue#41678D · ΔE 13.1 · approximate

RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck — Pantone's values are proprietary and device-dependent, so we don't print lookups.

Where Magic Ink works

  • Web & UI: Dark enough for body text and icons on white backgrounds — it passes WCAG AA as-is.
  • Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
  • Fashion: Wears best as the statement piece — a top, scarf, or shoes — against neutral basics.
  • Branding: Sits in the trust register — a natural primary for finance, health, and B2B brands.
  • Web & UI: Best as a button fill, badge, or accent — pair it with white text only at large sizes, and check contrast.
  • Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.

Copy as — every ecosystem

Tints, shades, and tones of Magic Ink

Tints (lighter)

Shades (darker)

Tones (muted)

Color harmonies

Palettes built from Magic Ink by rotating its hue in OKLCH space. Click any swatch to copy its hex code.

Complementary

Analogous

Triadic

Split-complementary

Tetradic

Monochromatic

Contrast & accessibility

Aa — on white

contrast 6.30:1

AA passAAA failAA large pass

Aa — on black

contrast 3.34:1

AA failAAA failAA large pass

Best text color on a Magic Ink background: #ffffff

Palettes featuring Magic Ink

Magic Ink with its complement

Soft neighbors of Magic Ink

Magic Ink triad

Similar colors

Looking for maximum contrast instead? The complement of Magic Ink is closest to Alligator.

Magic Ink FAQs

What color is Magic Ink?

Magic Ink is a medium blue with the hex code #0247FE. In HSL terms it has a hue of 224°, 99% saturation, and 50% lightness.

What is the hex code for Magic Ink?

The hex code for Magic Ink is #0247FE. In RGB it's rgb(2, 71, 254), and in CMYK it's cmyk(99%, 72%, 0%, 0%).

What colors go well with Magic Ink?

Magic Ink pairs naturally with brown tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.

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