Magic Ink
Also known as: Rare Blue , Blueshift , Bright Greek , Scuff Blue
Magic Ink brings a steady and dependable feel to a palette. This medium blue suits SaaS products and finance apps. Match it with brown accents when the design calls for energy over calm. Accessibility-wise, it clears AA for text on white at 6.30:1.
Reference
Magic Ink color codes
- HEX
- #0247FE
- RGB
- rgb(2, 71, 254)
- RGBA
- rgba(2, 71, 254, 1)
- HSL
- hsl(224, 99%, 50%)
- HSV
- hsv(224, 99%, 100%)
- CMYK
- cmyk(99%, 72%, 0%, 0%)
- LAB
- lab(38.8 42.2 -96.1)
- OKLCH
- oklch(51.0% 0.273 263.6)
Analysis
Color intelligence
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Gamut
The full range of colors a device or space can show. sRGB is the common screen gamut; Display P3 is wider. A color outside a gamut cannot be shown accurately there and must be mapped inward.Full glossary entry →Displays accurately on every screen. Vivid colors like this typically lose some intensity in CMYK print. Request a physical proof for brand-critical work.
Temperature
Undertone
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cool
Nearest standard colors
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →
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Delta E (ΔE)
A measure of how different two colors look. Below 1 the difference is invisible to almost everyone; below 2.3 most people can't tell them apart; above 10 they are clearly different colors. We use CIEDE2000, the modern standard.Full glossary entry →- CSS: slateblue #6A5ACD · ΔE 9.8
- RAL 5007: Brilliant blue #41678D · ΔE 13.1 · approximate
RAL values are widely published approximations of the physical standard. For Pantone-adjacent workflows, match by eye against a physical fan deck. Pantone's values are proprietary and device-dependent, so we don't print lookups.
Where Magic Ink works
- Web & UI: Dark enough for body text and icons on white backgrounds. It passes WCAG AA as-is.
- Interiors: Strong for a whole room, excellent in doses: an accent wall, cabinetry, or a statement chair.
- Fashion: Wears best as the statement piece, a top, scarf, or shoes, against neutral basics.
- Branding: Sits in the trust register: a natural primary for finance, health, and B2B brands.
- Web & UI: Best as a button fill, badge, or accent. Pair it with white text only at large sizes, and check contrast.
- Branding: A secondary brand color by nature: it supports a stronger primary and shines in illustration.
Copy as: every ecosystem
Variations
Tints, shades, and tones of Magic Ink
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →
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Tint
A color mixed with white, which raises its lightness. Pink is a tint of red. Tints feel softer and more open than the base color.Full glossary entry →Tints (lighter)
Shades (darker)
Harmonies
Color harmonies
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →
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Complementary colors
Two colors opposite each other on the wheel. They create the strongest contrast and make each other look more intense, so they work best used unevenly.Full glossary entry →Palettes built from Magic Ink by rotating its hue in OKLCH space. Click any swatch to copy its hex code.
Complementary
Analogous
Triadic
Split-complementary
Tetradic
Monochromatic
Accessibility
Contrast & accessibility
Aa on white
contrast 6.30:1
AA pass AAA fail AA large pass
Aa on black
contrast 3.34:1
AA fail AAA fail AA large pass
Best text color on a Magic Ink background: #ffffff
Palettes
Palettes featuring Magic Ink
Magic Ink with its complement
Soft neighbors of Magic Ink
Magic Ink triad
Explore
Similar colors
- Rare Blue #0044FF · ΔE 0.7
- Vivid Blue #152EFF · ΔE 5.3
- Warm Blue #4B57DB · ΔE 5.8
- Arcane Brew #5260E1 · ΔE 7.8
- Blurple #5539CC · ΔE 8.1
- Bluebonnet #1C1CF0 · ΔE 8.7
Looking for maximum contrast instead? The complement of Magic Ink is closest to Alligator .
FAQ
Magic Ink FAQs
What color is Magic Ink?
Magic Ink is a medium blue with the hex code #0247FE. In HSL terms it has a hue of 224°, 99% saturation, and 50% lightness.
What is the hex code for Magic Ink?
The hex code for Magic Ink is #0247FE. In RGB it's rgb(2, 71, 254), and in CMYK it's cmyk(99%, 72%, 0%, 0%).
What colors go well with Magic Ink?
Magic Ink pairs naturally with brown tones from its complementary harmony. Its own tints and shades always work as a monochrome scheme.
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